“I have now established myself in a most enviable manner. Those who require something of me must seek me out – I remain apart. I work for no one unless he is a high-ranking personality or a friend.” – Francisco Goya, Born Mar. 30, 1746.
Once you are already well known for what you do, being unobtainable can only increase your perceived value.
Not completely unobtainable, of course. We are still in business, after all. However, if you are unhirable or simply too costly to obtain, then eager customers will gladly “settle” by paying a premium for something that requires less of you.
Specifically, you can have a very high consulting fee. Or an expensive group coaching program. Or even just a premium price for one-off phone consults that is well above what you charge for products or service.
That “anchoring” means that everything else you offer that costs less seems like a deal. Even if those items are more expensive than the similar things competitors may offer. It seems like yours is better, because not only does it cost more (premium version) but that price is justified by your unobtainablity.
And that doesn't mean no one will ever pay the high price for your high ticket anchoring play. Some will. And they will usually be your best customers/clients. And your time won't be dominated by lower level clients and customers because you've made yourself largely unobtainable to them.
This leaves you the ability to preserve your highest levels of service for those projects that will have a multiplying effect for you. Either in earning favors from friends, or in elevating your profile in the minds of people who may not know you yet.
But remember, this is a late-stage play. You cannot start out unobtainable. You must first create demand by being generous in supply of your services. Only withdraw once people begin lining up for your help.
And if they aren't doing that yet, you have work to do…
First – just make it known that you offer consulting for double what you charge for anything else, and to contact you for details.
THEN do everything else.
<!—- lagniappe Here are a handful of expensive unobtainable things the budding cultist-who-would-become-guru can offer for sale to position properly, even as a beginnner. 1. Coaching/consulting - One on one private chats about their business specifically. You tell them what to do, they do it, you help them execute and refine. Very high level, you focus on customer bespoke strategy. 2. Complete and total service - the maximum combination and execution for all the possible things you could theoretically deliver to a single client who was like “just do it all and invoice me.” 3. Exclusivity - You will not offer to do what you do for anyone else at all. Or not in your client’s industry. Or not in their competitive region. Or not in their same niche in that region. However you want to break it down. 4. On site - personal, face to face, one on one help, where you are, hands-on and direct as it is possible to be. Physically limited to one client at a time unless you get some cloning. 5. Partnership - you will take on equal responsibility and equal risk. In exchange for equal shares in equal profit. It’s the most expensive thing technically possible, because it’s like half of potentially infinity. 6. You know. 👉👌 7. White Label - you will do what you do for yourself or other clients, but you will allow THEM to offer it to their own clients and take all the credit as though they did it themselves. You keep secrets. That’s more than enough for anyone. You only need one of these. Multiple may be badass or seem excessive depending on situation. You have to choose. —->
1 thought on “Counterintuitively, The Ultimate Positioning is Being Unobtainable”
You know. 👉👌
I don't think I'm charging enough for this.