Positioning

Discipline and Foundations are What You Build On (Because You Can’t Build On Nothing)

Rudolf Nureyev

“Technique is what you fall back on when you run out of inspiration.” – Rudolf Nureyev, Born Mar. 17, 1938. “I don’t have a good idea.” Shut up. Write anyway. “I don’t have anything to say.” Stop it. Write something anyway. “It didn’t come out the way I wanted.” Fuck you, publish it anyway. We […]

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Ads That Seem Like Ads Are Not Good Ads. Learn To Sell With Persuasive “Content” That Prospects Love

John C. Malone

“The public doesn’t particularly care for advertisements.” – John C. Malone, Born Mar. 7, 1941. They don’t. It’s true. Unless it’s the Super Bowl, normal people don’t really want to be subjected to ads. For some marketers, they try to solve this problem by having a certain ratio of content to ads. 22 minutes of

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To Persuade, Concern Yourself with Emotional Truth Rather Than Cold, Hard Fact

Gabriel Garcia Marquez

“In journalism just one fact that is false prejudices the entire work. In contrast, in fiction one single fact that is true gives legitimacy to the entire work. That’s the only difference, and it lies in the commitment of the writer. A novelist can do anything he wants so long as he makes people believe

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The Crystal Ball Says… Success Is Just Around the Corner, So Grab That Pistol and Follow Me.

Daniel Kahneman

“Most successful pundits are selected for being opinionated, because it’s interesting, and the penalties for incorrect predictions are negligible. You can make predictions, and a year later people won’t remember them.” – Daniel Kahneman, Born Mar. 5, 1934. Gurus need to make a lot of predictions. That’s really why people follow us at all. People

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The Real Secret About Why People Love Fake “Secrets”

Georg Simmel

“Secrecy sets barriers between men, but at the same time offers the seductive temptation to break through the barriers by gossip or confession.” – Georg Simmel, Born Mar. 1, 1858. Secrets are power. Sharing secrets can weaken you and allow others to damage you. Generosity with plans and innovations can lead to disastrous competition. Even

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Only Two Things Have Potentially Infinite Value: Art, and Information… (And Art IS a Kind of Information)

Jerry Saltz

“The price of a work of art has nothing to do with what the work of art is, can do, or is worth on an existential, alchemical level.” – Jerry Saltz, Born Feb. 19, 1951. Information is like art in this way, at least when it’s for sale. For example, imagine a piece of information

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Don’t Cut Away at What You Are – Slice Away What You Are NOT to Create a More Powerful Persona

Charles M. Schwab

“A man who trims himself to suit everybody will soon whittle himself away.” -Charles M. Schwab, Born Feb. 18, 1862. An offer that is for everyone excites no one. Product, service, or persona – it’s all the same. If you try to please everyone, you can only please each of them a little, and therefore,

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How to Quit Sucking Forever: Decide to Be Excellent Instead

Thomas J. Watson

“If you want to achieve excellence, you can get there today. As of this second, quit doing less-than-excellent work.” – Thomas J. Watson, Born Feb. 17, 1874. If you can’t get into your writing or building your business or whatever, it might be because you aren’t being excellent. If you’re being excellent, you automatically love

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