Positioning

A Secret For Manufacturing Your Influence Over Others…

John Mason Brown

“A good conversationalist is not one who remembers what was said, but says what someone wants to remember.” – John Mason Brown, Born Jul. 3, 1900. To become influential, it’s a good idea to create material for people to copy from you and claim for themselves. That might seem counter-intuitive. After all, isn’t it important …

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The “Cult of Copy” Is The Title of a Story and You’re The Main Character

Salman Rushdie

“Stories in families are colossally important. Every family has stories: some funny, some proud, some embarrassing, some shameful. Knowing them is proof of belonging to the family.” – Salman Rushdie, Born Jun. 19, 1947. Belonging. People want it. Especially people online. Of the people online, especially the ones on social media. Social media is a …

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How To Make Even Strangers Come To Trust Your Every Word…

Bill Keller

“People crave trustworthy information about the world we live in. Some people want it because it is essential to the way they make a living. Some want it because they regard being well-informed as a condition of good citizenship. Some want it because they want something to exchange over dinner tables and water coolers.” – …

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Show Prospects What You Stand Against, and They Presume You Stand For Them

John Shelby Spong

“I learned early in life that you get places by having the right enemies.” – John Shelby Spong, Born Jun. 16, 1931. Who or what do you hate? What will you absolutely not stand for? What are you sick of? What grinds your gears? What gets your goat? What gags your giraffe?… Not in general, …

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