“I don’t care who does the electing, so long as I get to do the nominating.” – William M. “Boss” Tweed, Born Apr. 3, 1823. You shouldn’t consider yourself as merely the seller of only your own product or service. That’s too limiting. It’s too narrow. Having a product or service of your own to… Read More →
Consistent And Decent Always Outperforms Sporadic Excellence
“One forges one’s style on the terrible anvil of daily deadlines.” – Emile Zola, Born Apr. 2, 1840. What’s it take to be a good writer? Write every day. What’s it take to build a business? Make offers every day. What’s it take to build an audience? Add new followers every day. What’s it take… Read More →
Admission of Luck Makes Success Seem Attainable to Those Who Would Buy Advice From You
“No writer should minimize the factor that affects everyone, but is beyond control: luck.” – John Jakes, Born Mar. 31, 1932. A positioning secret which probably seems counterintuitive to many, is to admit that your success is due in large part to luck. And I don’t mean like a gambler’s cocky bragging about how you’re… Read More →
Counterintuitively, The Ultimate Positioning is Being Unobtainable
“I have now established myself in a most enviable manner. Those who require something of me must seek me out – I remain apart. I work for no one unless he is a high-ranking personality or a friend.” – Francisco Goya, Born Mar. 30, 1746. Once you are already well known for what you do,… Read More →
Guessing Right Makes You a “Guru” (And So Does Guessing Wrong…)
“A leading authority is anyone who has guessed right more than once.” – Frank A. Clark, Born Mar. 28, 1860. Frank here probably meant it as an admonishment for trusting self-described authorities. But you know me, I never let appropriate context get in the way of making the point I want to make… If you… Read More →
Positioning for Preeminence the Proper Way…
“Live as if you were living a second time, and as though you had acted wrongly the first time.” – Viktor E. Frankl, Born Mar. 26, 1905. Vic was giving advice on how to live a fulfilling and satisfying life. It’s a neat avenue of thought. But this isn’t the Cult of Philosophical Warm Snugglies…. Read More →
The Secret of Acquiring (And Portraying) Mastery
“If there be anything that can be called genius, it consists chiefly in ability to give that attention to a subject which keeps it steadily in the mind, till we have surveyed it accurately on all sides.” – Robert Quillen, Born Mar. 25, 1887. If you look at anything long enough, you’re going to notice… Read More →
These Are the Only Good Clients to Keep – All the Rest Are Expendable…
“If you have men who will only come if they know there is a good road, I don’t want them. I want men who will come if there is no road at all.” – David Livingstone, Born Mar. 19, 1813. A lot of freelancers have experience with low-level, shitty kinds of clients. Those clients don’t… Read More →
Discipline and Foundations are What You Build On (Because You Can’t Build On Nothing)
“Technique is what you fall back on when you run out of inspiration.” – Rudolf Nureyev, Born Mar. 17, 1938. “I don’t have a good idea.” Shut up. Write anyway. “I don’t have anything to say.” Stop it. Write something anyway. “It didn’t come out the way I wanted.” Fuck you, publish it anyway. We… Read More →
Paint a Pretty Picture and Prospects Become Purchasers
“For imagination sets the goal picture which our automatic mechanism works on. We act, or fail to act, not because of will, as is so commonly believed, but because of imagination.” – Maxwell Maltz, Born Mar. 10, 1899. The vast majority of people possess withered and disused imaginations. Having to deal with the real world… Read More →
- 1
- 2
- 3
- …
- 6
- Next Page »