Positioning

The Fastest Route to “Us” Is a Well-Defined “Them”

Mitch Miller

“The reason kids like rock ‘n roll is their parents don’t.” – Mitch Miller, Born Jul. 4, 1911. In people’s minds, there are always some people they find detestable – People so alien and “other” that anything and everything about those perceived enemies is to be resisted. Mitch’s example are teenagers who only like noisy […]

The Fastest Route to “Us” Is a Well-Defined “Them” Read More »

The “Cult of Copy” Is The Title of a Story and You’re The Main Character

Salman Rushdie

“Stories in families are colossally important. Every family has stories: some funny, some proud, some embarrassing, some shameful. Knowing them is proof of belonging to the family.” – Salman Rushdie, Born Jun. 19, 1947. Belonging. People want it. Especially people online. Of the people online, especially the ones on social media. Social media is a

The “Cult of Copy” Is The Title of a Story and You’re The Main Character Read More »

Scroll to Top