“I'd rather have ten people who are mad for it than ten thousand who aren't.” – Peter Hook, Born Feb. 13, 1956.
Who wants a lukewarm audience? Who wants readers with only a tepid interest in your topic? Who wants fair weather followers who can take you or leave you?
Not this here coonass.
I want people to either love me or hate me.
If you hate me, I want it to be because I am TOO MUCH for them to handle.
I want the attention of the people who are addicted to this topic I care about, and can’t get enough.
I want the appreciation of the people who are as passionate about the ideas behind what we do as I am.
Addiction means you can’t walk away. Passion means you keep chasing more.
Addiction and Passion.
Inside that overlapping Venn diagram, I find my true fans. They are passionate about persuasion. They are addicted to consuming information on that topic.
…And they think I am cool.
Or hey, maybe they think I am full of shit and they disagree with every word I write. I'm okay with that, so long as they show up every day to read me.
Every day. That’s all I want. Just daily devotion.
I can turn anyone paying close attention into a fan. Fans want to go deeper.
And the TRUE fans that DO love my steez will buy everything I make.
Therefore, I want as many true fans as I can get.
I’ll take the casuals too, because I know how to get them hooked. I can make casuals into hardcore fiends.
That’s who I want. Eventual repeat customers.
BUT, I ALSO want to drive away the people who aren't a tight fit with my philosophy and outlook. And do so publicly and loudly.
Because that only draws the tight matches closer.
It’s not FOR THEM, it’s for US ONLY.
Am I succeeding? Is it coming across?
I feel like I do OK at it, and I strive to share what I know with you all here. If you find these posts useful, reach out and let me know. If there is something I can help with that I'm not telling you, ask.
I'm into it. And I'm glad you're here.