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Don’t Cater to the Casuals – Feed the Fiends Instead

February 13, 2021 Colin Theriot No Comments

“I'd rather have ten people who are mad for it than ten thousand who aren't.” – Peter Hook, Born Feb. 13, 1956.

Peter Hook

Peter Hook

Who wants a lukewarm audience? Who wants readers with only a tepid interest in your topic? Who wants fair weather followers who can take you or leave you?

Not this here coonass.

I want people to either love me or hate me.

If you hate me, I want it to be because I am TOO MUCH for them to handle.

I want the attention of the people who are addicted to this topic I care about, and can’t get enough.

I want the appreciation of the people who are as passionate about the ideas behind what we do as I am.

Addiction means you can’t walk away. Passion means you keep chasing more.

Addiction and Passion.

Inside that overlapping Venn diagram, I find my true fans. They are passionate about persuasion. They are addicted to consuming information on that topic.

…And they think I am cool.

Or hey, maybe they think I am full of shit and they disagree with every word I write. I'm okay with that, so long as they show up every day to read me.

Every day. That’s all I want. Just daily devotion.

I can turn anyone paying close attention into a fan. Fans want to go deeper.

And the TRUE fans that DO love my steez will buy everything I make.

Therefore, I want as many true fans as I can get.

I’ll take the casuals too, because I know how to get them hooked. I can make casuals into hardcore fiends.

That’s who I want. Eventual repeat customers.

BUT, I ALSO want to drive away the people who aren't a tight fit with my philosophy and outlook. And do so publicly and loudly.

Because that only draws the tight matches closer.

It’s not FOR THEM, it’s for US ONLY.

Am I succeeding? Is it coming across?

I feel like I do OK at it, and I strive to share what I know with you all here. If you find these posts useful, reach out and let me know. If there is something I can help with that I'm not telling you, ask.

I'm into it. And I'm glad you're here.

Related posts:

  1. Worried About Your Work? Here’s Whose Opinions Really Matter…
  2. How We Can Provide “Blood” AND “Meat” to Feed Our Hungry Prospects
  3. It’s Not Enough to Simply Love What You Do

influence, Positioning, Quote

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