“I'd rather have ten people who are mad for it than ten thousand who aren't.” – Peter Hook, Born Feb. 13, 1956.
Who wants a lukewarm audience? Who wants readers with only a tepid interest in your topic? Who wants fair weather followers who can take you or leave you?
Not this here coonass.
I want people to either love me or hate me.
If you hate me, I want it to be because I am TOO MUCH for them to handle.
I want the attention of the people who are addicted to this topic I care about, and can’t get enough.
I want the appreciation of the people who are as passionate about the ideas behind what we do as I am.
Addiction means you can’t walk away. Passion means you keep chasing more.
Addiction and Passion.
Inside that overlapping Venn diagram, I find my true fans. They are passionate about persuasion. They are addicted to consuming information on that topic.
…And they think I am cool.
Or hey, maybe they think I am full of shit and they disagree with every word I write. I'm okay with that, so long as they show up every day to read me.
Every day. That’s all I want. Just daily devotion.
I can turn anyone paying close attention into a fan. Fans want to go deeper.
And the TRUE fans that DO love my steez will buy everything I make.
Therefore, I want as many true fans as I can get.
I’ll take the casuals too, because I know how to get them hooked. I can make casuals into hardcore fiends.
That’s who I want. Eventual repeat customers.
BUT, I ALSO want to drive away the people who aren't a tight fit with my philosophy and outlook. And do so publicly and loudly.
Because that only draws the tight matches closer.
It’s not FOR THEM, it’s for US ONLY.
Am I succeeding? Is it coming across?
I feel like I do OK at it, and I strive to share what I know with you all here. If you find these posts useful, reach out and let me know. If there is something I can help with that I'm not telling you, ask.
I'm into it. And I'm glad you're here.
<!—- lagniappe Now - let's get tactical. How can you apply these concepts with focus? Consider your own business in terms of this core audience of true fans. 1. Can you create $1000 worth of new product in a year? $2000? This is not difficult if you have valuable knowledge that people want. How to write copy that sells, for example. 2. How will you find and cultivate the people who have that budget? How many are there in that category? Where do they hang out? I found my audience on forums, then Skype, then Facebook, now here. Would it be weird if there were only two things to focus on? Those are the questions a MARKETER seeks to answer. Not what font to use. Not what is the perfect headline color. Not how many testimonials you need. Those are secondary questions. Primarily, you want to know WHO is going to buy your shit and WHY. Then find them and just tell them HOW. Fortunately, we live in an age where the internet makes it easy. For a few bucks, you can laser focus on them and only them. So why aren't you doing that? If it’s because you need help, just reply and ask, ok? —->