“A creator needs only one enthusiast to justify him.” – Man Ray, Born Aug. 27, 1890.
You can start with a very small audience.
But if you don't have one, you're not justified in spending too much time creating anything.
Not if you want to create work people will connect with.
Note – I'm obviously excluding deliberate starving artist types here. I'm talking about those who want to make an actual living from their work.
That living comes from an audience.
Create the work FOR someone. To SERVE a particular kind of person's needs that are not being served elsewhere.
And when you start to collect enthusiasts, get to know them. Make it a mutual enthusiasm. Don't stay separate, but rather interact with your fans.
Use them. Strike a balance between what you both want together. That's where a patronage can develop. That's how you get a loyal fandom that supports your work long term.
That's how you justify doing this kind of thing for a living.
Seek the enthusiasts. Collect them. Cultivate them. Develop them. Feed them.
And profit for life.
Do you have enthusiasts yet? Or are you just someone else's?
If you're still more of a fan than a producer, what are you going to do about it? Start today.
<!—- lagniappe Want some tactics? I shall oblige. The easiest way to do this is to report back on your work. Tell people what you do, and how you do it. 1. Show them the problem. Explain the symptoms, causes, and complications in tackling it. 2. Let them peek into your thought processes in how you approach it. Possibilities, brainstorming, elimination, and then execution. 3. Tell people how you solve all the problems you come across in this way - that’s your job. Solving the common problems in your niche, and sharing what you discover. 4. Tell them about the cool tricks you learn as you solve things. Shortcuts. Efficiencies. Teach them to appreciate elegance and minimalism in their work, because that gives them more TIME. 5. BONUS: Let them bring their problems and share their tricks. Help them. Some will even pay you for that help. For the rest, it’s just more content that convinces them you’re someone to follow, to tell others about, and to buy from when they can. That’s it. Do it over and over. It doesn’t take much time, and you’ll build up alongside whatever else your work requires. —->