When Your Persona Is Your Product, You Must Give It a Flavor No One Else Has

Don Rickles

“When you stand alone and sell yourself, you can’t please everyone. But when you’re different, you can last.” – Don Rickles, Born May 8, 1926. There is no flavor that every tongue will find appealing. Hell, not even every taste bud on the same tongue will like every flavor it touches. But there are flavors …

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Write From a Place of Emotional Truth, and Transfer That Emotion to Your Reader

Joseph Joubert

“Never write anything that does not give you great pleasure. Emotion is easily transferred from the writer to the reader.” – Joseph Joubert, Born May 7, 1754. Maybe Joe here was only intending to write things that gave people pleasure. In which case, I would agree with the first part of his statement. But is …

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How to Sell By Telling People What They WILL NOT Get When They Buy

Sigmund Freud

“Most people do not really want freedom, because freedom involves responsibility, and most people are frightened of responsibility.” – Sigmund Freud, Born May 6, 1856. But Siggy, what if people could have freedom, but WITHOUT the burden of responsibility? Wouldn’t that be the greatest thing since sliced bread? What would people pay for that kind …

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Future Possible Problems Aren’t Real – Only Present Problems Deserve Attention

W. Clement Stone

“Everyone who achieves success in a great venture, solves each problem as they came to it.” – W. Clement Stone, Born May 4, 1902. Generally, Stone is full of shit. But this is a good quote, and true to boot. Preparation is good, but it will not remain intact in the face of executing those …

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Stick it Out, Take it Further, and Discover Something Worth Selling to Other Seekers

Georg Philipp Friedrich Freiherr von Hardenber (aka Novalis)

“A hero is one who knows how to hang on one minute longer.” – Georg Philipp Friedrich Freiherr von Hardenber (aka Novalis), Born May 2, 1772. There is a lot of talk in our line of work of becoming an authority figure in a market – a recognized expert. And this quote speaks to the …

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Your’re Not a Classical Composer – You’re a Punk Rock Shredder

Jay Reatard

“I really don’t think records should be made in the manner where you sit and write, and when you’re finished writing, you start recording. That just seems conventional and old-fashioned to me.” – Jay Reatard, Born May 1, 1980. Writing for the internet, for yourself, is pretty fucking punk. You don’t have time to engineer …

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