Getting Good at Lying Makes You Better at Making Truth Believable.

William McIlvanney

“Good lies need a leavening of truth to make them palatable.” – William McIlvanney. Born Nov. 25, 1936. People get upset when I compare marketers to liars. Or I talk about manipulation. And coercion. Your hands are already dirty! Just own it! It’s better! But I digress. Here is what you need to realize. Even …

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Most Writing Is Lame Because The Writer Forgot To Make It Cool

Steven Brust

“All literature consists of whatever the writer thinks is cool. The reader will like the book to the degree that he agrees with the writer about what’s cool.” – Steven Brust, Born Nov. 23, 1955. This quote is either more authentic or more stupid, depending on whether you think that stupid hat Steven Brust wears …

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No One Wants To Buy Your Product – This Is What They’ll Pay For…

Calvin Klein

“The only way to advertise is by not focusing on the product.” – Calvin Klein, Born Nov. 19, 1942. The art and skill and magic and OOMPH of writing promotions comes from the stuff you do that has NOTHING to do with the product itself. The product is just a token of value. It carries …

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Publish Your Draft Now, Revise When You Re-Publish Again In The Future

Alan Moore

“Everything you’ve ever read of mine is first-draft. This is one of the peculiarities of the comics field. By the time you’re working on chapter three of your masterwork, chapter one is already in print. You can’t go back and suddenly decide to make this character a woman, or have this one fall out of …

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Creativity Will Keep You Broke Unless You Strap On The YOKE

Lorne Michaels

“To me there’s no creativity without boundaries. If you’re gonna write a sonnet, it’s 14 lines, so it’s solving the problem within the container.” – Lorne Michaels, Born Nov. 17, 1944. There is something incredibly empowering about using creative limitations. And it’s not just about placing arbitrary deadlines. It’s about limiting your materials, your scope. …

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Explain To Others How They Feel When Their Own Words Cannot Express It

José Saramago

“Human vocabulary is still not capable, and probably never will be, of knowing, recognizing, and communicating everything that can be humanly experienced and felt.” – Jose Saramago, Born Nov. 16, 1922. Jose is talking about how even the best writers can find themselves incapable of expressing the full range of human emotion. And that’s arguably …

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