“I am not in this world to live up to other people’s expectations, nor do I feel that the world must live up to mine.” – Fritz Perls, Born Jul. 8, 1893. Sorry, Fritz. I have to disagree, at least in part, only because I don’t feel an obligation to be equitable. I am with […]
We Are All In It To Change The World… Or At Least Part Of It Read More »
“They didn’t want it good, they wanted it Wednesday.” – Robert A. Heinlein, Born Jul. 7, 1907. It’s about expectation. A professional writer needs to deliver work at the promised time. Deadlines aren’t soft targets. (I was never as good at this as I insist others should be.) It’s about consistency. If you publish regularly,
The Difference Between a Pro and a Clown: Hit That Deadline Read More »
“I’m always trying to turn things upside down and see if they look any better.” – Tibor Kalman, Born, Jul. 6, 1949. When you’re stuck, a change in perspective can make all the difference in the world. Obviously, writers don’t have the same ease in just “turning things upside down” that a designer might have.
Hot Tip For Busting Writer’s Block: Flip The Script Read More »
“Without promotion, something terrible happens… nothing!” – P. T. Barnum, Born Jul. 5, 1810. This is true in all fields, but I mostly talk to marketing and writing freelancers who have this bizarre expectation that simply hanging up your shingle is going to get you customers and clients. Nope! The best product or service in
Waiting For Clients and Customers To Come To You Is Dumb As Hell Read More »
“The reason kids like rock ‘n roll is their parents don’t.” – Mitch Miller, Born Jul. 4, 1911. In people’s minds, there are always some people they find detestable – People so alien and “other” that anything and everything about those perceived enemies is to be resisted. Mitch’s example are teenagers who only like noisy
The Fastest Route to “Us” Is a Well-Defined “Them” Read More »
“A good conversationalist is not one who remembers what was said, but says what someone wants to remember.” – John Mason Brown, Born Jul. 3, 1900. To become influential, it’s a good idea to create material for people to copy from you and claim for themselves. That might seem counter-intuitive. After all, isn’t it important
A Secret For Manufacturing Your Influence Over Others… Read More »
“We love in others what we lack in ourselves, and would be everything, but what we are.” – Richard H. Stoddard, Born Jul. 2, 1825. You can drive a lot of human behavior very easily if you know who and what your mark wants to be instead of who and what they currently are. Envy.
It’s Not What The Target Craves to Have, But Who They Desire to Be Read More »
“Even truth needs to be clad in new garments if it is to appeal to a new age.” – Georg C. Lichtenberg, Born Jul. 1, 1742. Are you one of those people who kicks yourself over wanting to be creative and original and fresh and new all the time? That shit is hard, right? Guess
How To Steal Ancient Wisdom and Take Credit For It Yourself Read More »
“The chief product of an automated society is a widespread and deepening sense of boredom.” – C. Northcote Parkinson, Born Jun. 30, 1909. We are drowning in a sea of data. More new data is created and recorded now every day than in centuries of history prior to the modern era. Information bombards us. Messages
Break the Pattern of Boredom By Daring To Be Interested Read More »
“If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” – Antoine de Saint-Exupery, Born Jun. 29, 1900. One of the hardest ways to get people to do what you want
Two Sneaky Methods For Writing So That People Will Obey Read More »
