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Pattern Breaker: the One True Way to Steal Attention in a Saturated World

Pattern Breaker: the One True Way to Steal Attention in a Saturated World

February 8, 2021 Colin Theriot 1 Comment

“Order is never observed; it is disorder that attracts attention because it is awkward and intrusive.” – Eliphas Levi, Born Feb. 8, 1810. Imagine a turd in a hotdog bun. The easiest way to get attention is to defy expectation, and break the prevailing pattern. Why? The brain exists to keep us alive. To accomplish…
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Advertising, Psychology, Quote

Fatal Copy Flaw: Too Much Lemonade.  Not Enough Poison.

Fatal Copy Flaw: Too Much Lemonade. Not Enough Poison.

February 7, 2021 Colin Theriot 2 Comments

“At my lemonade stand I used to give the first glass away free and charge five dollars for the second glass. The refill contained the antidote.” – Emo Philips, Born Feb. 7, 1956. Selling is a two stage process, generally speaking. First you sell the customer on your interpretation of their problem. Like so, elaborating…
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Advertising, Psychology, Quote, Selling

Telling People Lies for Money (When They Won’t Listen to the Truth)

Telling People Lies for Money (When They Won’t Listen to the Truth)

February 6, 2021 Colin Theriot No Comments

“We are slow to believe that which if believed would hurt our feelings.” – Louis Nizer, Born Feb. 6, 1902. We don’t realize how much of what we do and say and think is a result of our brain acting on its own to protect our sensitive emotions. We are quick to reject anything that…
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Advertising, Psychology, Quote, Selling

Guess What People Are Thinking, and They’ll Mistske You For Their Own Mind.

Guess What People Are Thinking, and They’ll Mistske You For Their Own Mind.

February 5, 2021 Colin Theriot No Comments

“Public opinion is a compound of folly, weakness, prejudice, wrong feeling, right feeling, obstinacy, and newspaper paragraphs.” – Robert Peel, Born Feb. 5, 1778. Some other famous advertising writer guy once said that persuading people was about entering into the conversation happening inside their own mind. But you don’t need to be a mind-reader to…
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influence, Persuasion, Psychology, Quote

I’ll Never Ever Tell How This Trick is Done

I’ll Never Ever Tell How This Trick is Done

February 4, 2021 Colin Theriot 2 Comments

“If you have a secret, people will sit a little bit closer.” – Rob Corddry, Born Feb.4, 1971. This is a simple power. But it’s strong. Instant. Easy. Irresistible. However, I won’t explain it to you. So don’t ask. I can’t. I’m not allowed to. Don’t beg. It’s unbecoming. It’s a secret – A powerful…
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influence, Persuasion, Psychology, Quote

You Don’t Need to “Earn” Money.  It’s Just Paper and Imagination.

You Don’t Need to “Earn” Money. It’s Just Paper and Imagination.

February 3, 2021 Colin Theriot No Comments

“The darkest hour in any man’s life is when he sits down to plan how to get money without earning it.” – Horace Greeley, Born Feb. 3, 1811. Darkest hour, Horace? Money is an unnatural man-made invention. What about it should make one need to EARN it? As though it must be deserved before being…
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Advertising, Mindset, Productivity, Quote, Success

The Lazy Man’s Way to Productivity and Profit

The Lazy Man’s Way to Productivity and Profit

February 2, 2021 Colin Theriot 2 Comments

“Superhuman effort isn’t worth a damn unless it achieves results.” – Ernest Shackleton, Born Feb. 2, 1874. Hustle. Grind. Wake up early. Stay up late. Eat your dreams and shit success. Lots of overachievers say fuckery like that. The thing is, the best you’ve got to give won’t get you jack if you’re not doing…
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Mindset, Productivity, Quote, Success

Capture Attention, Embed Memories, Make Money.  How?  Curiosity!

Capture Attention, Embed Memories, Make Money. How? Curiosity!

February 1, 2021 Colin Theriot No Comments

“Curiosity is as much the parent of attention, as attention is of memory.” – Richard Whately, Born Feb. 1, 1787. This is the formula. You want people to remember you after they consume your messaging. Unless they stick around to consume more, or buy something to take home, you want to linger in their consciousness….
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influence, Persuasion, Quote, Writing

If You Don’t Care About Your Thing The MOST, No One Else Will Care At All.

If You Don’t Care About Your Thing The MOST, No One Else Will Care At All.

January 31, 2021 Colin Theriot No Comments

“I’m not here for your amusement. You’re here for mine.” – John Lydon, Born Jan. 31, 1956. It’s a very important attitude to have toward your audience and your chosen topic as a writer. Though most people would get this backwards. “You’re here for the customer! The customer is always right! The customer is king!”…
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influence, Persuasion, Positioning, Quote

Come Get Corrupted With Me And Let’s Get Rich (While Helping People)

Come Get Corrupted With Me And Let’s Get Rich (While Helping People)

January 30, 2021 Colin Theriot No Comments

“Life is a corrupting process from the time a child learns to play his mother off against his father in the politics of when to go to bed; he who fears corruption fears life.” – Saul Alinsky, Born Jan. 30, 1909. A lot of advertising writers talk some bullshit like “I use persuasion, not manipulation”…
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Mindset, Persuasion, Psychology, Quote, Selling

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