Why Testimony is Better Than Any Copy Anyone Can Write

Joseph B. Wirthlin

“Expressions of solemn testimony have long been important to the children of God upon the earth.” – Joseph B. Wirthlin, Born Jun. 11, 1917.⁣ I’m going to pretend this quote is about the use of testimonials in advertising.⁣ ⁣ So many marketers misunderstand the PURPOSE of testimonials, and therefore, they MISUSE them. ⁣ You don’t …

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Being “Different” is Better (And Easier) Than Struggling to Be “Original”

Fetty Wap

“I don’t ever try to make a song better than my last song. I just try to make it different from my last one.” – Fetty Wap, Born Jun. 7, 1990. This one hit me like a ton of bricks, y’all. Or like a ton of feathers. Heavy either way. You’re probably pretty talented. You’re …

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Proper Pricing is All Relative – Position Properly, Please

William Inge

“The wise man is he who knows the relative value of things.” – William Inge, Born Jun. 6, 1860. I’d be willing to say ALL value is perception based, and is therefore relative. And perception of value is based on RELATIVE comparisons rather than any objective absolutes. For example, something that costs $50 might seem …

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If They Believe You Truly “See” Them, They Listen Closely to Your Advice

Margaret Drabble

“The rare pleasure of being seen for what one is, compensates for the misery of being it.” – Margaret Drabble, Born Jun, 5, 1939. The vast majority of the average assholes of planet earth will consign themselves to a lifelong practice of suppressing their true selves. Put upon by the burden of just being fake …

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Stories Infect Anything They Touch With Value (If You Tell Them Right)

John Hockenberry

“An object imbued with intent – it has power, it’s treasure, we’re drawn to it. An object devoid of intent – it’s random, it’s imitative, it repels us. It’s like a piece of junk mail to be thrown away.” -John Hockenberry, Born Jun. 4, 1956. People seldom desire an object for the physical properties of …

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