“If thinking men are few, they are for that reason all the more powerful. Let no man imagine that he has no influence. Whoever he may be, and wherever he may be placed, the man who thinks becomes a light and a power.” – Henry George, Born Sep. 2, 1839. Most people hate to think…. Read More →
What Holds You Back From Being a Copywriter is Not Writing Any Copy
“If you write one story, it may be bad; if you write a hundred, you have the odds in your favor.” – Edgar Rice Burroughs, Born Sep. 1, 1875. Until you are a copywriter… Stop buying copy books. Stop collecting swipes. Stop hand-copying old ads. Stop it. Instead… Start writing some copy. Start publishing it…. Read More →
The Easiest Way to Internalize What You Learn (And Grow Your Audience, Too)
“Teaching is really very, very important. I always tell my students that you should find an opportunity to teach. When you teach others, you teach yourself.” – Itzhak Perlman, Born Aug. 31, 1945. This is really the core of what I’ve built my own business around. Plenty of others have, too. Hell. Entire multi-billion dollar… Read More →
What to Reveal and What to Conceal When Making an Irresistible Offer
“The greatest concubines in history knew that everything revealed with nothing concealed is a bore.” – Geoffrey Beene, Born Aug. 30, 1927. When it comes to sharing invaluable information with your audience, give away as much as you can. Ideally, give away what others try to sell. Drown people in quantities of quality… But always… Read More →
When People Are Driving in Circles, They’ll Pay a Toll to Take Your Exit
“As people are walking all the time, in the same spot, a path appears.” – John Locke, Born Aug. 29, 1632. People are not that different. We all think we are unique snowflakes, but humanity is a blizzard. While there are always exceptions, we are built the same way, and we have similar lives. Routine…. Read More →
Let’s Presume You Are Already Good At Persuasion…
“If you treat an individual… as if he were what he ought to be and could be, he will become what he ought to be and could be.” – Johann Wolfgang von Goethe, Born Aug. 28, 1749. Here’s an easy trick that many persuaders and influencers overlook. Our kind of communication is very audience-focused. We… Read More →
How To Be Worth The Attention You Will Need To Succeed
“A creator needs only one enthusiast to justify him.” – Man Ray, Born Aug. 27, 1890. You can start with a very small audience. But if you don’t have one, you’re not justified in spending too much time creating anything. Not if you want to create work people will connect with. Note – I’m obviously… Read More →
Sneakiest “Hack” For Writing That Creates Easy Reading
“One should never write down or up to people, but out of yourself.” – Christopher Isherwood, Born Aug. 26, 1904. Here is a magical shortcut to becoming a good writer. Learn to dictate. You don’t have to use digital dictation tools, but you could. I do sometimes. What I mean is to simply compose your… Read More →
You’re Taking Too Long To Do Everything (And It Will Kill You)
“To achieve great things, two things are needed; a plan, and not quite enough time.” – Leonard Bernstein, Born Aug. 25, 1918. I believe this so hard. Your plan doesn’t need to be immaculate, or even very detailed. I had a five year plan when I went freelance that had only one sentence per year…. Read More →
Stories Allow Us Safe Exploration Of Dangerous Futures
“Human beings love stories because they safely show us beginnings, middles and ends.” – A. S. Byatt, Born Aug. 24, 1936. The key part of this quote is the word “safely”. What we allow people to do with persuasive communication is a bit of virtual reality. A bit of lucid dreaming. We allow people to… Read More →
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