Cult of Copy

Admission of Luck Makes Success Seem Attainable to Those Who Would Buy Advice From You

By Colin Theriot / March 31, 2024

“No writer should minimize the factor that affects everyone, but is beyond control: luck.” – John Jakes, Born Mar. 31, 1932. A positioning secret which probably seems counterintuitive to many, is to admit that your success is due in large part to luck. And I don’t mean like a gambler’s cocky bragging about how you’re […]

Admission of Luck Makes Success Seem Attainable to Those Who Would Buy Advice From You Read More »

Counterintuitively, The Ultimate Positioning is Being Unobtainable

By Colin Theriot / March 30, 2024

“I have now established myself in a most enviable manner. Those who require something of me must seek me out – I remain apart. I work for no one unless he is a high-ranking personality or a friend.” – Francisco Goya, Born Mar. 30, 1746. Once you are already well known for what you do,

Counterintuitively, The Ultimate Positioning is Being Unobtainable Read More »

Worried About Your Work? Here’s Whose Opinions Really Matter…

By Colin Theriot / March 29, 2024

“When people approach me about my films it is usually to tell me how much they hate them.” – Michael Winterbottom, Born Mar. 29, 1961. Any time you create anything, there are some people who seem to just want to tear it down because it exists. Because you bothered to try. I’m talking about haters.

Worried About Your Work? Here’s Whose Opinions Really Matter… Read More »

Guessing Right Makes You a “Guru” (And So Does Guessing Wrong…)

By Colin Theriot / March 28, 2024

“A leading authority is anyone who has guessed right more than once.” – Frank A. Clark, Born Mar. 28, 1860. Frank here probably meant it as an admonishment for trusting self-described authorities. But you know me, I never let appropriate context get in the way of making the point I want to make… If you

Guessing Right Makes You a “Guru” (And So Does Guessing Wrong…) Read More »

The Copy “Fandom” is Fun for Some, But Never Necessary for Success

By Colin Theriot / March 27, 2024

“If you just love movies enough, you can make a good one.” – Quentin Tarantino, Born Mar. 27, 1963. Some people love copy. They fetishize it as an object, and treat the “copywriting industry” like a religion. For people like that, the goal is to have written “good” copy, so deemed by their peers –

The Copy “Fandom” is Fun for Some, But Never Necessary for Success Read More »

Positioning for Preeminence the Proper Way…

By Colin Theriot / March 26, 2024

“Live as if you were living a second time, and as though you had acted wrongly the first time.” – Viktor E. Frankl, Born Mar. 26, 1905. Vic was giving advice on how to live a fulfilling and satisfying life. It’s a neat avenue of thought. But this isn’t the Cult of Philosophical Warm Snugglies.

Positioning for Preeminence the Proper Way… Read More »

The Secret of Acquiring (And Portraying) Mastery

By Colin Theriot / March 25, 2024

“If there be anything that can be called genius, it consists chiefly in ability to give that attention to a subject which keeps it steadily in the mind, till we have surveyed it accurately on all sides.” – Robert Quillen, Born Mar. 25, 1887. If you look at anything long enough, you’re going to notice

The Secret of Acquiring (And Portraying) Mastery Read More »

Productivity is Dictated by Where You Work, and How You Practice

By Colin Theriot / March 24, 2024

“Have nothing in your house that you do not know to be useful, or believe to be beautiful.” – William Morris, Born Mar. 24, 1834. I want to talk about this in three ways. First…. While you can eventually apply that to your house, let’s at least start with your work space, wherever that may

Productivity is Dictated by Where You Work, and How You Practice Read More »

The Fear of Failure Feeds Your Forge – FEEL it, then USE it…

By Colin Theriot / March 23, 2024

“Movie directors, or should I say people who create things, are very greedy and they can never be satisfied… That’s why they can keep on working. I’ve been able to work for so long because I think next time, I’ll make something good.” – Akira Kurosawa, Born Mar. 23, 1910. Today, let’s talk about defeat.

The Fear of Failure Feeds Your Forge – FEEL it, then USE it… Read More »

How to Start Being a Copywriter: Start Writing Some Copy… Now

By Colin Theriot / March 22, 2024

“All of my favorite creators started with zero… So you’ve got to make that first video. It’s not going to be your best, but you will learn as you go.” – Tyler Oakley, Born Mar. 22, 1989. Q. How do I get started writing copy? Just start. Q. What do I need to read to

How to Start Being a Copywriter: Start Writing Some Copy… Now Read More »