The Easiest Way to Internalize What You Learn (And Grow Your Audience, Too)

Itzhak Perlman

“Teaching is really very, very important. I always tell my students that you should find an opportunity to teach. When you teach others, you teach yourself.” – Itzhak Perlman, Born Aug. 31, 1945. This is really the core of what I’ve built my own business around. Plenty of others have, too. Hell. Entire multi-billion dollar …

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What to Reveal and What to Conceal When Making an Irresistible Offer

Geoffrey Beene

“The greatest concubines in history knew that everything revealed with nothing concealed is a bore.” – Geoffrey Beene, Born Aug. 30, 1927. When it comes to sharing invaluable information with your audience, give away as much as you can. Ideally, give away what others try to sell. Drown people in quantities of quality… But always …

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When People Are Driving in Circles, They’ll Pay a Toll to Take Your Exit

John Locke

“As people are walking all the time, in the same spot, a path appears.” – John Locke, Born Aug. 29, 1632. People are not that different. We all think we are unique snowflakes, but humanity is a blizzard. While there are always exceptions, we are built the same way, and we have similar lives. Routine. …

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You’re Taking Too Long To Do Everything (And It Will Kill You)

Leonard Bernstein

“To achieve great things, two things are needed; a plan, and not quite enough time.” – Leonard Bernstein, Born Aug. 25, 1918. I believe this so hard. Your plan doesn’t need to be immaculate, or even very detailed. I had a five year plan when I went freelance that had only one sentence per year. …

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