“If you can’t describe what you are doing as a process, you don’t know what you’re doing.” – W. Edwards Deming, Born Oct. 14, 1900. A lot of people who get into copywriting mistake it for other kinds of creative writing. They believe it is all art, and invention, and creative genius. And hey, work
Let Your Processes Become Your Secret Weapon Against the Betrayal of the Fickle Muse Read More »
“I’m not a comedian. And I’m not sick. The world is sick, and I’m the doctor. I’m a surgeon with a scalpel for false values.” – Lenny Bruce, Born Oct. 13, 1925. If you want to enter a market or niche, and you are an unknown, but want to make a big splash – this
The Recipe for Becoming and Instant Upstart in Any Niche Read More »
“I am certainly of opinion that genius can be acquired, or, in the alternative, that it is an almost universal possession.” – Aleister Crowley, Born Oct. 12, 1875. The word “genius” is an odd one. Because it gets thrown around loosely, but also is an intimidating label. Let let me tell you, being thought of
How To Become a Genius Overnight Read More »
“In the factory we make cosmetics; in the drugstore we sell hope.” – Charles Revson, Born Oct. 11, 1906. This is something to remember for all you would-be copywriters out there. The product is the product. It has features and aspects and components. Even a digital product has a page count or a domain name
This One Word Describes The Only Thing Worth “Selling” (No Matter What Your Product Is…) Read More »
“People ask me how far I’ve come. And I tell them twelve feet: from the audience to the stage.” – David Lee Roth, Born Oct. 10, 1954. This one is for the little baby gurus out there. The people who want to become a “somebody” in their field, turn their experience and knowledge into content
The Difference Between Being Somebody And Nobody is Only Which Way You Choose to Face Read More »
“There is no decision that we can make that doesn’t come with some sort of balance or sacrifice.” – Simon Sinek, Born Oct. 9, 1973. You can play with this well known fact about making decisions. Everyone knows that a decision is ultimately a choice – between a thing you pick, and a thing you
Focus On What The Buyer Will Sacrifice (Besides Money) Read More »
“Everybody’s like everybody else, and everybody’s different from everybody else.” – Harvey Pekar, Born Oct. 8, 1939. As a professional person expert, I can tell you that the second part of that quote is what people believe is true about themselves. “I am unique. I am special. I am different. I stand apart.” And note,
Every Snowflake In the Blizzard Feels Unique and Special Read More »
“The average voter has to hear a point seven times before it registers.” – Paul Weyrich, Born Oct. 7, 1942. Repetition is key. Repetition is key. If you want your message to be received… Repetition. Is. Key. Here is the rub. The trick to making this work is that you can’t just say the same
Say it. Then say it again differently. And yet again, but not the same, and Etc… Read More »
“I give thanks everyday that I’ve been able to take my craziness and make it work for me.” – Fritz Scholder, Born Oct. 6, 1937. This is one of those stupid self-indulgent gratitude posts. I don’t expect anyone to care. And I’ll keep it short. Thank you. All of you. Sincerely. For reading anything I
Thank You All, Love You All, (Now You Say It) Read More »
“There are three principal means of acquiring knowledge… observation of nature, reflection, and experimentation. Observation collects facts; reflection combines them; experimentation verifies the result of that combination.” – Denis Diderot, Born October 5, 1713. I’ve said it before – on the Internet, information is cheap if not free. It’s abundant. Readily available on demand, and
Knowledge Is Power, So Learn How To Brew Your Own Read More »
