“If at first you don't succeed, find out if the loser gets anything.” – William Lyon Phelps, Born Jan. 2, 1865.
Finding success as a slacker has had a lot to do with figuring out how to plan things so that even if I don’t get the “Plan A” result, there is still a “Plan B” benefit.
If that live training promotion isn’t the hit you expected, the recording will still be a great long term product.
If that post didn’t get enough comments or likes, it can still make a good email for the autoresponder. Collect enough “underperforming” posts and you can compile them into a book. Or use them as topics for a podcast or video stream. Perhaps doing a post mortem case story on a failed product launch can itself be valuable content for your audience.
Look for how you can flip every loss into a win. The loser always gets SOMETHING.
And if you can make your losses profitable, too – well, losing sure doesn’t feel bad when you still make a nice living at it.
How to practically apply this? Consider every task you plan to put significant effort into.
Can you kill two birds with one stone?
Can you use the output for more than one purpose?
Can you make a template out of the process to streamline it the next time you do it?
Consider the possible outcomes. What is the so-so, better, best range of outcomes? Make a plan to leverage whatever successes there are.
Get into operating this way as a habit, and watch small actions begin to add up and compound. Small efforts yield exponential results and benefits.
And most importantly, slack remains intact.
Want a little more to chew on? Here’s a short list of smart suggestions on how you can multiply the fruits your labors can bare by making a cascade of contingency plan and secondary wins…
1. Republish old content. At the time of this sentence being written, I’ve reposted this piece three years running, with only minor edits or updates each time. Your audience will grow and most fresh eyes have never seen the old gold.
2. Reformat old content. Take a written piece and riff a live video on the same topic. Make a blog into a social post. Write about your new video in an email you then add to your autoresponder. You want every good nugget to be available in every possible format a future fan may encounter it.
3. Redistribute old content. There are new sites and platforms and networks cropping up all the time. Take the old stuff from one and move it. Now it’s new in the new location. The audience will be different. The context will be different. It will be as good as new, literally.
4. Repromote your redone content. If you build an audience by blogging, inform those blog readers when you repurpose a post as a video on a different site. Then when you repost that old video to the next new hot site even later, tell you blog readers AND your previous video site viewers.
5. Repurpose old content. Break apart products into bite sized, self contained content, then use those pieces to promote their parent product. Combine many individual pieces of content into an omnibus, and put a price tag on it for your efforts in collecting, organizing, and representing it in a handy package.
BONUS: Recommend other people’s content across networks. What I mean is inform your Facebook audience about cool stuff others have posted on Instagram, as an example. Once they are their, they may become engaged, become a follower of your “colony” there, and help share your content posted there as well.
Hope this helps. Tell me if it did. Tell me if it didn’t. Tell me what you want instead. Or just tell me if you want more. Thanks!