Stick it Out, Take it Further, and Discover Something Worth Selling to Other Seekers

“A hero is one who knows how to hang on one minute longer.” – Georg Philipp Friedrich Freiherr von Hardenber (aka Novalis), Born May 2, 1772.

There is a lot of talk in our line of work of becoming an authority figure in a market – a recognized expert.

And this quote speaks to the easiest way to do this that I know of.

Basically, you figure out your current level of expertise, and you position yourself to be visible to your peers and to the people just behind you.

And then make an audience of them, and let them follow along as you perform the tasks that will advance your own business/practice/career/whatever.

You're going to quickly become their hero. You're going two steps farther, lasting two seconds longer, digging two inches deeper. You don't have to do a whole lot – just a smidgeon more than they find themselves willing or able to do or go.

And what you'll find is that the audience is what will drive you – it provides the motivation and support and drive to do this work that you and they both need to do.

Even when a particular project flops, this willingness to publicly fail for their benefit makes them elevate you even more.

And it lets you keep your humility and humanity even as they hoist you up on a pedestal.

Over time, these small actions accumulate and your success and position will only grow and grow. Eventually you find yourself miles ahead of where you started out, with an army of raving fans who watched you do it, and all it takes is hanging on a minute more than the people just behind you.