Colin Theriot

Mashup Your Core Topic With Everything Else That Is Cool (And People Will Love It And Beg For More)

Horace Walpole

“The whole secret of life is to be interested in one thing profoundly and in a thousand things well.” – Horace Walpole, Born Sep. 24, 1717. This is also a decent philosophy for thinking about your core content that you will use to build an audience around. You choose your central, main topic. And then […]

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If Your Wish is for Riches, Rub Pencil to Paper Instead of Polishing Magic Lamps

Rosamunde Pilcher

“There is no magic in all the world like that magic when you sell your first bit of writing.” – Rosamunde Pilcher, Born Sep. 22, 1924. Oh Rosamunde, you poor dear. The magic that exceeds your claim is the feeling when your words can sell things – yours or those produced by others – sell

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Caring About Customers, And Showing It In Writing, Are Two Different Things

Ned Tanen

“If you really don’t care what an audience thinks, make a home movie and show it on your wall.” – Ned Tanen, Born Sep. 20, 1931. Maybe some kind of artist types can get away with not caring what an audience thinks of their work. But most artists care. And business people definitely should care.

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Success Might Seem 1000 Miles Away, But How Many Miles Did You Walk Today?

Walter Elliot

“Perseverance is not a long race; it is many short races one after the other.” – Walter Elliot, Born Sep. 19, 1888. How do you eat an elephant? One bite at a time. If you have a massive project, which will take days (if not weeks) to accomplish, many people lack the organization and willpower

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Figure Out Who You Will Serve, And Then Satisfy Them (Fully and Repeatedly)

James Cash Penny

“A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.” – James Cash Penney, Born Sep. 16, 1875. Well, J. Cash, I think times have changed. Service is still key. But you no longer need to be concerned with serving “the public” at large. We

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