“A new gadget that lasts only five minutes is worth more than an immortal work that bores everyone.” – Francis Picabia, Born Jan. 22, 1878.
Quit being so artsy fartsy and publish. Publish now. And later. Again. Constantly. Continuously. Not necessarily regularly. Nor predictably. Not completely, anyway.
Especially here, online. Specifically here, on social media. The focus is on freshness, newness, now-ness. Not permanence. Not truth. Not eternity.
You can suck today, as long as the audience is conditioned to check back again tomorrow, because maybe tomorrow you won't suck. Maybe the day after that, you'll be amazing.
Maybe with enough practice, you can be excellent for long stretches – many many days in a row. Hell, maybe it will even reach the status of “art” now and then.
But let that happen when it does. Let other people decide if and when it happens that you earn that title. Your only job is to not be boring, and to not be boring as frequently as you can.
That's a low bar. Just slightly better than boring.
You can do it. I believe in you!
<!—- lagniappe So, some loyal readers already know this secret, some newer folks may not. So, presume you follow the above advice over the course of several years. Sometimes you hit. Sometimes you miss. But collect it all. Now, the interval here is up to you. I’ll explain how I did it, and you can use that to develop your own plan. I decided in about 2014 that I should have a daily email list. I didn’t want to be on the hook for that, though. So I decided to develop the content in advance. I spent the next year writing a “post” for every day that I could. The next year after that, I started recycling. If I had already written one for a given day, repost it - tweak it, make it better. If it was trash, toss it and start over. If I hadn’t done one for that day, do a new one if I could. The following year, I repeated that process. I decided that for this part of the project, one post for every day of the year was good. Like an almanac. It’s enough content that no one can contain or act on it all, even if they read every single one. Loyal fans get annual reminders. New fans have never seen it, so it’s all new to them. It took me until last year to finally complete the project and have one of these Daily Devotionals for every day (including Leap Year Day!) But all along, I have been posting to my groups. My pages. My blog. My email list now. And now I have created a machine that spits out high level excellence that I created - it does it every day. It includes a promo. It appears as though I can churn out daily excellence at a level most people can’t. I should hope so - it took 5 years to create that illusion! But I’m honest about how I made it, lol. ALLL that to say - follow the Devotional. But also follow this Lagniappe. And in some amount of time, you’ll have a sufficiently huge pile of “greatest hits” content to reuse and it cannot help but create the impression that you rock super hard on the daily. Who can compete? —->