What Most Copywriters Don’t Know: When to Shut Up, and What NOT to Say
“To kill an error is as good a service as, and sometimes even better than, the establishing of a new truth or fact.” – Charles Darwin, Born Feb. 12, 1902. That’s true, Charlie. It’s not just as good or better. It’s way easier, too. To know what is wrong in the world of your prospect […]
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