Positioning

Don’t Just Write With Emotion – Project It, Like This..

Loretta Swit

“Acting is not hiding to me; it’s revealing. We give you license to feel. ‘Hey, she’s crying, so it’s okay if I cry, too.’ That’s the most important thing in the world, because when you stop feeling, that’s when you’re dead.” – Loretta Swit, Born Nov. 4, 1937. We call know that we are supposed …

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People Want “New” – Which Is Just “Old” With Fresh Paint

Marie Antoinette

“There is nothing new except what has been forgotten.” – Marie Antoinette, Born Nov. 2, 1755. And just think, she said this like 220 years ago. Even earlier, someone else said “there is nothing new under the sun.” It was true then, and it’s true now. AND IT’S GOOD! Especially if you sell things. See, …

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Expertise Is Relative and You Should Aim Your Work Accordingly

Desiderius Erasmus

“In the country of the blind the one eyed man is king.” – Desiderius Erasmus, Born Oct. 28, 1466. One of the eternal worries of most freelancers is what they call “impostor syndrome”. It’s the deep seated fear that you’re a phony. That you’ll get called out as a fraud. That you’re not worth what …

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The Only Three Ingredients to Every Successful Human Endeavor In History (GUARANTEED)

Brenda Ueland

“The tragedy of bold, forthright, industrious people is that they act so continuously without much thinking, that it becomes dry and empty.” – Brenda Ueland, Born Oct. 24, 1891. I’m so bored of the public positioning of “hustle” as a virtue, which one MUST pursue to find success. Success, to me, is a combination of …

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Copy THEN Experiment With What You’ve Swiped…

Trey Parker

“You can’t make experimental work by copying past work.” – Trey Parker, Born Oct. 19, 1969. This is probably a lesson better suited to “advanced” practitioners of the persuasive arts, but it may well be useful to the intrepid beginner among the readers of these words. It’s becoming increasingly important to find and publish as …

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