Positioning

Make Them Believe You Would Tell Them All Your Secrets, And They Will Love You

By / April 28, 2022
Harper Lee

“Folks don’t like to have somebody around knowing more than they do.” – Harper Lee, Born Apr. 28, 1926. When you’re trying to position yourself as a trusted advisor, your audience can’t ever feel like you are holding out on them. They can’t feel like you’re keeping secrets or withholding valuable knowledge for yourself. Countering …

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Infinite Ideas To Write About When You Need Them (Preparation Hack)

By / April 19, 2022
Frank Auerbach

“Ideally, one should have more material than one can possibly cope with.” – Frank Auerbach, Born Apr. 19, 1931. “I can’t think of anything to write about.” Some people say that. Baby non-writers do. Not me. I am a bottomless wellspring of material. I didn’t used to be. But I endeavored a little to make …

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Over-complication Leads to Under-performance – So Simplify, Stupid

By / April 15, 2022
Leonardo da Vinci

“Simplicity is the ultimate sophistication.” – Leonardo da Vinci, Born Apr. 15, 1452. Y’all are making it too complicated. Drowning in options and possibilities? Start slapping some arbitrary limitations on yourself and see what you come up with. Innovation and elegance come from making the best solution out of what you have at hand. So …

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How to Get Away With Embellishment: Admit To It Proudly!

By / April 13, 2022
Joseph Barber Lightfoot

“There is no persuasiveness more effectual than the transparency of a single heart, of a sincere life.” – Joseph Barber Lightfoot, Born Apr. 13, 1828. Let’s define a term temporarily for the purpose of this piece. I’m talking about your average bullshitter. And by “bullshitter” I mean the kind of person that is just always …

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Your Style Is Discovered Through Copying Others and Throwing Out What Doesn’t Work For You

By / April 8, 2022
Vivienne Westwood

“If you’re too big to fit into fashion, then you just have to do your own fashion.” – Vivienne Westwood, Born Apr. 8, 1941. When I first went freelance and was trying to figure out this whole guruhood-as-a-business-model thing, I had a worry. What is going to be my “thing”? What is going to be …

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Speaking Publicly is the Shortcut to Authority on Any Topic (If You Don’t Do It Wrong)

By / April 6, 2022
Lowell Thomas

“The ability to speak is a short cut to distinction. It puts a man in the limelight, raises him head and shoulders above the crowd.” – Lowell Thomas, Born Apr. 6, 1892. Getting on stage to teach copy at marketing events was easily the biggest factor in my rapid rise to recognition and success – …

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How To Profit Against Your Competition – And Even WITH Them, Too

By / April 3, 2022
William M. Tweed

“I don’t care who does the electing, so long as I get to do the nominating.” – William M. “Boss” Tweed, Born Apr. 3, 1823. You shouldn’t consider yourself as merely the seller of only your own product or service. That’s too limiting. It’s too narrow. Having a product or service of your own to …

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