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Sharpen Yourself Through Friction and Testing Your Edge

Sharpen Yourself Through Friction and Testing Your Edge

December 13, 2020 Colin Theriot No Comments

“Great genius takes shape by contact with another great genius, but less by assimilation than by friction.” – Heinrich Heine, Born Dec. 13, 1797. I don’t think I am a genius. You’re probably not one, either. But discounting that, there is something for everyone to grab onto in this quote. Whatever your craft is, study…
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Mindset, Positioning, Quote, Success

Make Your Reader Chase the Sale by Using the Right Bait

Make Your Reader Chase the Sale by Using the Right Bait

December 8, 2020 Colin Theriot No Comments

“All men should strive to learn before they die, what they are running from, and to, and why.” – James Thurber, Born Dec. 8, 1894. This applies to man and woman and child and any sorts of animals or androids or aliens – provided they have money to spend. They should strive to learn what…
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Persuasion, Positioning, Psychology, Quote, Selling

Can You Keep This Simple Secret of Success: Simplicity IS the Secret… SHUSH!

Can You Keep This Simple Secret of Success: Simplicity IS the Secret… SHUSH!

December 2, 2020 Colin Theriot No Comments

“We are all, in a sense, experts on secrecy. From earliest childhood we feel its mystery and attraction. We know both the power it confers and the burden it imposes. We learn how it can delight, give breathing space and protect.” – Sissela Bok, Born Dec. 2, 1934. Information is practically worthless nowadays. What you…
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Mindset, Persuasion, Positioning, Psychology, Quote

Perfection Is The Opponent of Productivity, Publication, and Profit

Perfection Is The Opponent of Productivity, Publication, and Profit

November 29, 2020 Colin Theriot No Comments

“Nothing is invented and perfected at the same time.” – John Ray, Born Nov. 29, 1627. Are you a perfectionist? Or maybe you’re a fiddler, just constantly tweaking and improving, but never publishing or launching? I feel you. Been there. Used to be that way myself. Oddly, it’s a holdover from having been to art…
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Mindset, Positioning, Productivity, Quote, Success

The Secret For Transmuting Worthless Information Into Valuable Knowledge You Can Sell

The Secret For Transmuting Worthless Information Into Valuable Knowledge You Can Sell

November 28, 2020 Colin Theriot No Comments

“The true method of knowledge is experiment.” – William Blake, Born Nov. 28, 1757. Knowledge is power. Information, on the other hand, is worthless. Anyone can find information. Information is some shit you read, or heard, or saw. Some shit some guy told you, that he is repeating from some shit some guy told him….
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Mindset, Positioning, Productivity, Quote, Success

How To Become Legendary: Betray Your Masters, Kill Your Gods

How To Become Legendary: Betray Your Masters, Kill Your Gods

November 26, 2020 Colin Theriot 3 Comments

“I’m not going to talk about Picasso. I have done my duty to those memories. I have had a great career as an artist myself, you know. I’m not here just because I’ve spent time with Picasso.” – Françoise Gilot, Born Nov. 26, 1921. This is why you’ve got to toot your own horn, and…
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influence, Positioning, Psychology, Quote, Success

Creation and Innovation Are Not the Only Way to Provide Value

Creation and Innovation Are Not the Only Way to Provide Value

November 21, 2020 Colin Theriot No Comments

“The instruction we find in books is like fire. We fetch it from our neighbours, kindle it at home, communicate it to others, and it becomes the property of all.” – Voltaire, Born Nov. 21, 1694. You don’t have to be an originator of ideas if you can be an effective communicator of ideas. Today…
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influence, Positioning, Productivity, Quote

No One Wants To Buy Your Product – This Is What They’ll Pay For…

No One Wants To Buy Your Product – This Is What They’ll Pay For…

November 19, 2020 Colin Theriot No Comments

“The only way to advertise is by not focusing on the product.” – Calvin Klein, Born Nov. 19, 1942. The art and skill and magic and OOMPH of writing promotions comes from the stuff you do that has NOTHING to do with the product itself. The product is just a token of value. It carries…
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influence, Persuasion, Positioning, Quote, Selling

Another “Bad” Character Trait That You MUST Have to Succeed…

Another “Bad” Character Trait That You MUST Have to Succeed…

November 14, 2020 Colin Theriot 2 Comments

“Timing and arrogance are decisive factors in the successful use of talent.” – Marya Mannes, Born Nov. 14, 1904. Talent alone is no guarantee of success. There are plenty of broke ass nobodies with talent so abundant it’s oozing from their pores. You need to USE the talent you have in a way that lets…
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influence, Mindset, Positioning, Psychology, Quote, Success

Make Your Solution Feel Like a Life Preserver to a Drowning Swimmer

Make Your Solution Feel Like a Life Preserver to a Drowning Swimmer

November 13, 2020 Colin Theriot 2 Comments

“A liar begins with making falsehood appear like truth, and ends with making truth itself appear like falsehood.” – William Shenstone, Born Nov. 13, 1714. If you’re reading this and the word “liar” makes you feel all squicky to the degree that you can’t stand it, you might not like this conversation. Because marketers are…
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Persuasion, Positioning, Psychology, Quote

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