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Infinite Ideas To Write About When You Need Them (Preparation Hack)

Infinite Ideas To Write About When You Need Them (Preparation Hack)

April 19, 2017 Colin Theriot 2 Comments

“Ideally, one should have more material than one can possibly cope with.” – Frank Auerbach, Born Apr. 19, 1931. “I can’t think of anything to write about.” Some people say that. Bitch-baby writers do. Not me. I am a bottomless wellspring of material. I didn’t used to be. But I endeavored a little to make…
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Positioning, Productivity, Quote, Writing

Everything Old is New Again – If You Just Try a Little Bit

Everything Old is New Again – If You Just Try a Little Bit

April 18, 2017 Colin Theriot No Comments

“The secret of good writing is to say an old thing in a new way or to say a new thing in an old way.” – Richard Harding Davis, Born Apr. 18, 1864. I wouldn’t say it’s THE secret… But it IS a great trick. Can’t think of something to write? 1. Take some old…
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Positioning, Productivity, Quote, Writing

Ads That Seem Like Ads Are Not Good Ads.  Learn To Sell With Persuasive “Content” That Prospects Love

Ads That Seem Like Ads Are Not Good Ads. Learn To Sell With Persuasive “Content” That Prospects Love

March 7, 2017 Colin Theriot No Comments

“The public doesn’t particularly care for advertisements.” – John C. Malone, Born Mar. 7, 1941. They don’t. It’s true. Unless it’s the Super Bowl, normal people don’t really want to be subjected to ads. For some marketers, they try to solve this problem by having a certain ratio of content to ads. 22 minutes of…
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Advertising, Positioning, Quote, Selling

To Persuade, Concern Yourself with Emotional Truth Rather Than Cold, Hard Fact

To Persuade, Concern Yourself with Emotional Truth Rather Than Cold, Hard Fact

March 6, 2017 Colin Theriot 1 Comment

“In journalism just one fact that is false prejudices the entire work. In contrast, in fiction one single fact that is true gives legitimacy to the entire work. That’s the only difference, and it lies in the commitment of the writer. A novelist can do anything he wants so long as he makes people believe…
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influence, Positioning, Psychology, Quote

The Crystal Ball Says… Success Is Just Around the Corner, So Grab That Pistol and Follow Me.

The Crystal Ball Says… Success Is Just Around the Corner, So Grab That Pistol and Follow Me.

March 5, 2017 Colin Theriot No Comments

“Most successful pundits are selected for being opinionated, because it’s interesting, and the penalties for incorrect predictions are negligible. You can make predictions, and a year later people won’t remember them.” – Daniel Kahneman, Born Mar. 5, 1934. Gurus need to make a lot of predictions. That’s really why people follow us at all. People…
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influence, Persuasion, Positioning, Psychology, Quote

Only Two Things Have Potentially Infinite Value: Art, and Information… (And Art IS a Kind of Information)

Only Two Things Have Potentially Infinite Value: Art, and Information… (And Art IS a Kind of Information)

February 19, 2017 Colin Theriot No Comments

“The price of a work of art has nothing to do with what the work of art is, can do, or is worth on an existential, alchemical level.” – Jerry Saltz, Born Feb. 19, 1951. Information is like art in this way, at least when it’s for sale. For example, imagine a piece of information…
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Persuasion, Positioning, Quote, Selling

Don’t Cut Away at What You Are – Slice Away What You Are NOT to Create a More Powerful Persona

Don’t Cut Away at What You Are – Slice Away What You Are NOT to Create a More Powerful Persona

February 18, 2017 Colin Theriot No Comments

“A man who trims himself to suit everybody will soon whittle himself away.” -Charles M. Schwab, Born Feb. 18, 1862. An offer that is for everyone excites no one. Product, service, or persona – it’s all the same. If you try to please everyone, you can only please each of them a little, and therefore,…
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influence, Positioning, Psychology, Quote

How to Quit Sucking Forever: Decide to Be Excellent Instead

How to Quit Sucking Forever: Decide to Be Excellent Instead

February 17, 2017 Colin Theriot No Comments

“If you want to achieve excellence, you can get there today. As of this second, quit doing less-than-excellent work.” – Thomas J. Watson, Born Feb. 17, 1874. If you can’t get into your writing or building your business or whatever, it might be because you aren’t being excellent. If you’re being excellent, you automatically love…
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Positioning, Productivity, Quote

Lie Like a Magician, and Make the Audience Work the Magic For You

Lie Like a Magician, and Make the Audience Work the Magic For You

February 14, 2017 Colin Theriot 4 Comments

“When a magician lets you notice something on your own, his lie becomes impenetrable.” – Raymond Teller, Born Feb, 14, 1948. A lot of people think persuasive writing is about what you say to people. Your words push their buttons and they act. But a lot of times, it’s what you DON’T come right out…
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influence, Persuasion, Positioning, Psychology, Quote

Don’t Cater to the Casuals – Feed the Fiends Instead

Don’t Cater to the Casuals – Feed the Fiends Instead

February 13, 2017 Colin Theriot No Comments

“I’d rather have ten people who are mad for it than ten thousand who aren’t.” – Peter Hook, Born Feb. 13, 1956. Who wants a lukewarm audience? Who wants readers with only a tepid interest in your topic? Who wants fair weather followers who can take you or leave you? I want people to either…
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influence, Positioning, Quote

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