The Cult of Copy

  • Home
  • About
  • Show
  • Group
  • Vault
  • Mentoring
  • Hire a Writer
The Real Secret About Why People Love Fake “Secrets”

The Real Secret About Why People Love Fake “Secrets”

March 1, 2021 Colin Theriot No Comments

“Secrecy sets barriers between men, but at the same time offers the seductive temptation to break through the barriers by gossip or confession.” – Georg Simmel, Born Mar. 1, 1858. Secrets are power. Sharing secrets can weaken you and allow others to damage you. Generosity with plans and innovations can lead to disastrous competition. Even…
Read More →

influence, Persuasion, Positioning, Quote

Only Two Things Have Potentially Infinite Value: Art, and Information… (And Art IS a Kind of Information)

Only Two Things Have Potentially Infinite Value: Art, and Information… (And Art IS a Kind of Information)

February 19, 2021 Colin Theriot 2 Comments

“The price of a work of art has nothing to do with what the work of art is, can do, or is worth on an existential, alchemical level.” – Jerry Saltz, Born Feb. 19, 1951. Information is like art in this way, at least when it’s for sale. For example, imagine a piece of information…
Read More →

Persuasion, Positioning, Quote, Selling

Don’t Cut Away at What You Are – Slice Away What You Are NOT to Create a More Powerful Persona

Don’t Cut Away at What You Are – Slice Away What You Are NOT to Create a More Powerful Persona

February 18, 2021 Colin Theriot No Comments

“A man who trims himself to suit everybody will soon whittle himself away.” -Charles M. Schwab, Born Feb. 18, 1862. An offer that is for everyone excites no one. Product, service, or persona – it’s all the same. If you try to please everyone, you can only please each of them a little, and therefore,…
Read More →

influence, Positioning, Psychology, Quote

How to Quit Sucking Forever: Decide to Be Excellent Instead

How to Quit Sucking Forever: Decide to Be Excellent Instead

February 17, 2021 Colin Theriot No Comments

“If you want to achieve excellence, you can get there today. As of this second, quit doing less-than-excellent work.” – Thomas J. Watson, Born Feb. 17, 1874. If you can’t get into your writing or building your business or whatever, it might be because you aren’t being excellent. If you’re being excellent, you automatically love…
Read More →

Positioning, Productivity, Quote

Lie Like a Magician, and Make the Audience Work the Magic For You

Lie Like a Magician, and Make the Audience Work the Magic For You

February 14, 2021 Colin Theriot 4 Comments

“When a magician lets you notice something on your own, his lie becomes impenetrable.” – Raymond Teller, Born Feb, 14, 1948. A lot of people think persuasive writing is about what you say to people. Your words push their buttons and they act. But a lot of times, it’s what you DON’T come right out…
Read More →

influence, Persuasion, Positioning, Psychology, Quote

Don’t Cater to the Casuals – Feed the Fiends Instead

Don’t Cater to the Casuals – Feed the Fiends Instead

February 13, 2021 Colin Theriot No Comments

“I’d rather have ten people who are mad for it than ten thousand who aren’t.” – Peter Hook, Born Feb. 13, 1956. Who wants a lukewarm audience? Who wants readers with only a tepid interest in your topic? Who wants fair weather followers who can take you or leave you? Not this here coonass. I…
Read More →

influence, Positioning, Quote

The Super Ultimate Overnight “Baby Steps” Guru Transformation Technique (LOL)

The Super Ultimate Overnight “Baby Steps” Guru Transformation Technique (LOL)

February 11, 2021 Colin Theriot No Comments

“If you want to succeed in the world, you don’t have to be much cleverer than other people. You just have to be one day earlier.” – Leo Szilard, Born Feb. 11, 1898. I’m not about to give you some “early bird gets the worm” BS. No rise and grind asshattery. No 10x crushing it….
Read More →

Positioning, Productivity, Quote

Why Mistakes Are More Valuable Than Gold (When You Wrangle Them Properly)

Why Mistakes Are More Valuable Than Gold (When You Wrangle Them Properly)

February 10, 2021 Colin Theriot No Comments

“Intelligence is not to make no mistakes, but quickly to see how to make them good.” – Bertolt Brecht, Born Feb. 10, 1898. If you want to be seen as a leader in your market, it’s not about always winning. It’s about never losing. Maybe the difference there isn’t obvious. In things like our work,…
Read More →

Positioning, Psychology, Quote

If You Don’t Care About Your Thing The MOST, No One Else Will Care At All.

If You Don’t Care About Your Thing The MOST, No One Else Will Care At All.

January 31, 2021 Colin Theriot No Comments

“I’m not here for your amusement. You’re here for mine.” – John Lydon, Born Jan. 31, 1956. It’s a very important attitude to have toward your audience and your chosen topic as a writer. Though most people would get this backwards. “You’re here for the customer! The customer is always right! The customer is king!”…
Read More →

influence, Persuasion, Positioning, Quote

How to Warp to the Next Level Without Beating the Boss

How to Warp to the Next Level Without Beating the Boss

January 20, 2021 Colin Theriot No Comments

“Players like to know that they’ve discovered things that even the designers didn’t know were in the game.” – Will Wright, Born Jan. 20, 1960. People who grew up in the original Nintendo Entertainment System era have a unique insight into persuasive language. In particular, an advantage when it comes to the framing of information…
Read More →

Positioning, Quote, Writing

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • 5
  • …
  • 14
  • Next Page »

Subscribe Below or Don’t!

This is the place to subscribe to the Cult of Copy email list. I send out daily emails about copy and persuasion and influence and business. If you don’t like them, it’s easy to unsubscribe. But they’re good! You’ll like them. I promise!
I Respect Your Privacy

© Copyright 2014-2021. The Cult of Copy. All Rights Reserved.

  • Terms Of Service
  • Privacy Policy
  • Contact