“One of the effects of living with electric information is that we live habitually in a state of information overload. There’s always more than you can cope with.” – Marshall McLuhan, Born Jul. 21, 1911. If you’re not someone who can be a creator of new information, your best bet to survive in the future… Read More →
We Don’t Make “Mistakes” – We Have “Plot Developments”
“No matter what I do, it somehow comes out right – even if it was a mistake!” – Mario Montez, Born Jul. 20, 1935. Consider what you’re doing – your work, your career – as one long, unfolding story. It’s not a series of projects and goals, but an overall plot arc. … Read More →
Don’t Waste Being Provocative Without Actually Provoking Action
“I don’t intentionally go: ‘Ooh, what is provocative,’ and try to do that. I just do stuff, and people go: ‘Ooh, that’s provocative.’” – M.I.A., Born Jul. 18, 1975. Good writing provokes. It isn’t comfortable and breezy. It causes discomfort and dissatisfaction. It gives hope and makes promises. It stirs ACTION. But lots of writers… Read More →
Is Fear of Embarrassment Holding You Back? (Yes It Is!)
“I always just forced myself to do crazy things in public. In college I would push an overhead projector across campus with my pants just low enough to show my butt. Then my friend would incite the crowd to be like, ‘Look at that idiot!’ That’s how I got over being shy.” – Will Ferrell,… Read More →
Specialization Can Get Your Foot In The Door – But OVER-Specialization is a Trap
“I don’t look at a man who’s expert in one area as a specialist. I look at him as a rookie in ten other areas.” – Conor McGregor, Born Jul. 14, 1988. Specialization is KEY in getting attention for your “brand” in a crowded market. For some subset and segment of a given market, you… Read More →
The Fastest Route to “Us” Is a Well-Defined “Them”
“The reason kids like rock ‘n roll is their parents don’t.” – Mitch Miller, Born Jul. 4, 1911. In people’s minds, there are always some people they find detestable – People so alien and “other” that anything and everything about those perceived enemies is to be resisted. Mitch’s example are teenagers who only like noisy… Read More →
A Secret For Manufacturing Your Influence Over Others…
“A good conversationalist is not one who remembers what was said, but says what someone wants to remember.” – John Mason Brown, Born Jul. 3, 1900. To become influential, it’s a good idea to create material for people to copy from you and claim for themselves. That might seem counter-intuitive. After all, isn’t it important… Read More →
Break the Pattern of Boredom By Daring To Be Interested
“The chief product of an automated society is a widespread and deepening sense of boredom.” – C. Northcote Parkinson, Born Jun. 30, 1909. We are drowning in a sea of data. More new data is created and recorded now every day than in centuries of history prior to the modern era. Information bombards us. Messages… Read More →
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