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We Can’t Lead With Pleasure – We Must Begin Our Work at the Point of Pain

We Can’t Lead With Pleasure – We Must Begin Our Work at the Point of Pain

December 23, 2020 Colin Theriot No Comments

“Like the sand and the oyster, it’s a creative irritant. In each poem, I’m trying to reveal a truth, so it can’t have a fictional beginning.“ – Carol Ann Duffy, Born Dec. 23, 1955. I’m no poet, that’s for sure. But what is quoted here is certainly true about persuasive writing. Perhaps even more true…
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influence, Persuasion, Psychology, Quote

A Funny Sign You Saw Is Not Good Copy

A Funny Sign You Saw Is Not Good Copy

December 22, 2020 Colin Theriot 1 Comment

“We have too many high-sounding words, and too few actions that correspond with them.” – Abigail Adams, Born Dec. 22, 1744. In our line of work, it can be easy to be attracted to other ads that are clever, or funny. We envy the creativity of their writers and conceivers. We mentally (or even physically)…
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influence, Mindset, Persuasion, Psychology, Quote, Selling, Writing

Do You Wanna Live Deliciously?  Here’s the Recipe.

Do You Wanna Live Deliciously? Here’s the Recipe.

December 18, 2020 Colin Theriot 2 Comments

“If you have extraordinary bread and extraordinary butter, it’s hard to beat bread and butter.” – Jacques Pepin, Born Dec. 18, 1935. Something simple, like bread and butter – can be elevated to a level that is sublime. All it takes is for the two components of that simple recipe to be extraordinary. I love…
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Mindset, Positioning, Psychology, Quote, Success

Time is an Illusion – The Only Available Moment to Work is RIGHT NOW.

Time is an Illusion – The Only Available Moment to Work is RIGHT NOW.

December 16, 2020 Colin Theriot 2 Comments

“We have nowhere else to go… this is all we have.” – Margaret Mead, Born Dec. 16, 1901. What are you waiting for? Some new software to be released? A new laptop to work on? One more big client to fund your escape? A perfect idea to put your passion into? Another golden once-in-a-lifetime opportunity…
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Mindset, Productivity, Psychology, Quote, Success

How to Predict the Future: Predict ALL the Futures!

How to Predict the Future: Predict ALL the Futures!

December 14, 2020 Colin Theriot No Comments

“Indeed, the hereditary gift of prophecy will go to the grave with me.” – Nostradamus, Born Dec. 14, 1503. Man, this dude was a genius of bullshittery. There wasn’t anything “hereditary” about his “gift” of “prophecy”. Basically, he would write a metric shit-ton of vague nonsensical poems, and then eventually some real-world event could be…
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influence, Positioning, Psychology, Quote

Even Dumb Uggos Are Susceptible to This Magic Influencer

Even Dumb Uggos Are Susceptible to This Magic Influencer

December 12, 2020 Colin Theriot No Comments

“I have come to have the firm conviction that vanity is the basis of everything, and finally that what one calls conscience is only inner vanity.” – Gustave Flaubert, Born Dec. 12, 1821. This is one that will be useful to people who have trouble with making your marketing jive sound authentic. It’s all about…
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influence, Persuasion, Psychology, Quote

Facts Can’t Sell Anything Without Feelings (Doot Doo Doot)

Facts Can’t Sell Anything Without Feelings (Doot Doo Doot)

December 10, 2020 Colin Theriot 2 Comments

“Attitudes are more important than facts.” – George MacDonald, Born Dec. 10, 1824 I can’t persuade anyone with JUST the facts. Facts are boring. Static. Motionless. Some dummies keep saying we live in a post-fact age. I think that’s dangerously untrue. But I digress. If facts alone could close the sale, I’d still be a…
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influence, Persuasion, Psychology, Quote, Selling

Make Your Reader Chase the Sale by Using the Right Bait

Make Your Reader Chase the Sale by Using the Right Bait

December 8, 2020 Colin Theriot No Comments

“All men should strive to learn before they die, what they are running from, and to, and why.” – James Thurber, Born Dec. 8, 1894. This applies to man and woman and child and any sorts of animals or androids or aliens – provided they have money to spend. They should strive to learn what…
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Persuasion, Positioning, Psychology, Quote, Selling

Harness the Buyer’s Will to the Drives Already Inside Them

Harness the Buyer’s Will to the Drives Already Inside Them

December 7, 2020 Colin Theriot No Comments

“The will is never free – it is always attached to an object, a purpose. It is simply the engine in the car – it can’t steer.” – Joyce Cary, Born Dec. 7, 1888. What we want to do is entice people to move in the direction we want them to. Right? It can be…
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influence, Persuasion, Psychology, Quote

Can You Keep This Simple Secret of Success: Simplicity IS the Secret… SHUSH!

Can You Keep This Simple Secret of Success: Simplicity IS the Secret… SHUSH!

December 2, 2020 Colin Theriot No Comments

“We are all, in a sense, experts on secrecy. From earliest childhood we feel its mystery and attraction. We know both the power it confers and the burden it imposes. We learn how it can delight, give breathing space and protect.” – Sissela Bok, Born Dec. 2, 1934. Information is practically worthless nowadays. What you…
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Mindset, Persuasion, Positioning, Psychology, Quote

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