Psychology

Brick by Brick, You Must Build Your Own Destiny, According to the Designs You’ve Dreamed

Alexander Graham Bell

“The most successful men in the end are those whose success is the result of steady accretion.” – Alexander Graham Bell, Born Mar. 3, 1847. This is important. Like LEGO bricks. Like Voltron. Your stuff needs to combine and stack and scale. Too many chase the next client or the next job or the next […]

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How to Mentally Enslave People With One Stupid Trick – It’s Irresistible! Lol, Sorta.

Levi Strauss

“Gifts make slaves.” – Levi Strauss, Born Feb. 26, 1829. Cialdini stated this in a less harsh way. He calls it the Law of Reciprocity. When you receive a distinct item of value from someone else, you are compelled to grant them something in return. We feel that we owe them. That we are indebted

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Do You Really Want To Do This? If You Don’t Know, the Answer Is No By Default.

Michael Dell

“People ask me all the time, ‘How can I become a successful entrepreneur?’ And I have to be honest: It’s one of my least favorite questions, because if you’re waiting for someone else’s advice to become an entrepreneur, chances are you’re not one.” – Michael Dell, Born Feb. 23, 1956. Now, many of my friends

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You Have to Feel Bad Before I Can Help You Feel Good. You Have to Be Bored Before I Can Catch Your Eye.

Arthur Schopenhauer

“The two enemies of human happiness are pain and boredom.” – Arthur Schopenhauer, Born Feb. 22, 1788. It may seem like a shitty thing, to sit around plotting ways to make people unhappy with their current existence. But that is what we do for a living. We don’t describe products and services. That’s ditch work.

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Don’t Cut Away at What You Are – Slice Away What You Are NOT to Create a More Powerful Persona

Charles M. Schwab

“A man who trims himself to suit everybody will soon whittle himself away.” -Charles M. Schwab, Born Feb. 18, 1862. An offer that is for everyone excites no one. Product, service, or persona – it’s all the same. If you try to please everyone, you can only please each of them a little, and therefore,

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Why Mistakes Are More Valuable Than Gold (When You Wrangle Them Properly)

Bertolt Brecht

“Intelligence is not to make no mistakes, but quickly to see how to make them good.” – Bertolt Brecht, Born Feb. 10, 1898. If you want to be seen as a leader in your market, it’s not about always winning. It’s about never losing. Maybe the difference there isn’t obvious. In things like our work,

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