“We imagine that we want to escape our selfish and commonplace existence, but we cling desperately to our chains.” – Anne Sullivan, Born Apr. 14, 1866. This one is going to be really uncomfortable. Ready? See in that quote where she says “imagine”? That imagination is why we can sell people stuff all day long […]
The Ugly Difference Between a Buying Brain and a Selling One… Read More »
“There is no persuasiveness more effectual than the transparency of a single heart, of a sincere life.” – Joseph Barber Lightfoot, Born Apr. 13, 1828. Let’s define a term temporarily for the purpose of this piece. I’m talking about your average bullshitter. And by “bullshitter” I mean the kind of person that is just always
How to Get Away With Embellishment: Admit To It Proudly! Read More »
“Indecision and delays are the parents of failure.” – George Canning, Born Apr. 11, 1770. Do you have these problems? Procrastination? Overanalyzing? Thinking too much? Over-planning? Inability to just get started on your grand plans and possibilities? It all boils down to what old George is saying. Indecision, and delay. If you can’t decide WHAT
Decide what to do, and do it now. End indecision and procrastination IMMEDIATELY. Read More »
“Lying increases the creative faculties, expands the ego, and lessens the frictions of social contacts.” – Clare Boothe Luce, Born Apr. 10, 1903. Lying is powerful. Whether you call it telling tales, self-delusion, pretending, make believe, whatever – if you want to get good at what we do, you need practice. If you want to
To Gain Persuasive Power, Practice Practical Lying in Person… Read More »
“The first thing we become convinced of is that man is organized so as to be far more sensible of pain than of pleasure.” – Jean Anthelme Brillat-Savarin, Born Apr. 1, 1755. The persuader would do well to learn that when it comes to making someone take a desired action, there are two general forces
Honey May Catch More Flies Than Vinegar, But Vinegar Makes More Sales… Read More »
“I have now established myself in a most enviable manner. Those who require something of me must seek me out – I remain apart. I work for no one unless he is a high-ranking personality or a friend.” – Francisco Goya, Born Mar. 30, 1746. Once you are already well known for what you do,
Counterintuitively, The Ultimate Positioning is Being Unobtainable Read More »
“Live as if you were living a second time, and as though you had acted wrongly the first time.” – Viktor E. Frankl, Born Mar. 26, 1905. Vic was giving advice on how to live a fulfilling and satisfying life. It’s a neat avenue of thought. But this isn’t the Cult of Philosophical Warm Snugglies.
Positioning for Preeminence the Proper Way… Read More »
“Have nothing in your house that you do not know to be useful, or believe to be beautiful.” – William Morris, Born Mar. 24, 1834. I want to talk about this in three ways. First…. While you can eventually apply that to your house, let’s at least start with your work space, wherever that may
Productivity is Dictated by Where You Work, and How You Practice Read More »
“Movie directors, or should I say people who create things, are very greedy and they can never be satisfied… That’s why they can keep on working. I’ve been able to work for so long because I think next time, I’ll make something good.” – Akira Kurosawa, Born Mar. 23, 1910. Today, let’s talk about defeat.
The Fear of Failure Feeds Your Forge – FEEL it, then USE it… Read More »
“Things have to be believable, not in a literal, photographic sense, but in an emotional sense – capturing the essence of the situation.” – Michael Foreman, Born Mar. 21, 1938. Emotional authenticity is key. What people frequently call “hype” is when the writer’s enthusiasm is inauthentic. It feels forced and faked, and therefore what you’re
Conjuring Emotion in Your Reader is Easy – Just EXPLAIN Them Read More »
