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Even the Mirror Will Lie to You About What We Really Are…

Even the Mirror Will Lie to You About What We Really Are…

May 3, 2020 Colin Theriot No Comments

“Of mankind we may say in general they are fickle, hypocritical, and greedy of gain.” – Niccolo Machiavelli, Born May 3, 1469. Darling Nicci. How I love you. Listen, so many people will tell you that you need to deeply probe the customer’s mind to be able to sell them. You need a 159 point…
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influence, Positioning, Psychology, Quote

Stick it Out, Take it Further, and Discover Something Worth Selling to Other Seekers

Stick it Out, Take it Further, and Discover Something Worth Selling to Other Seekers

May 2, 2020 Colin Theriot 2 Comments

“A hero is one who knows how to hang on one minute longer.” – Georg Philipp Friedrich Freiherr von Hardenber (aka Novalis), Born May 2, 1772. There is a lot of talk in our line of work of becoming an authority figure in a market – a recognized expert. And this quote speaks to the…
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Mindset, Productivity, Psychology, Quote

Make Them Believe You Would Tell Them All Your Secrets, And They Will Love You

Make Them Believe You Would Tell Them All Your Secrets, And They Will Love You

April 28, 2020 Colin Theriot 1 Comment

“Folks don’t like to have somebody around knowing more than they do.” – Harper Lee, Born Apr. 28, 1926. When you’re trying to position yourself as a trusted advisor, your audience can’t ever feel like you are holding out on them. They can’t feel like you’re keeping secrets or withholding valuable knowledge for yourself. Countering…
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influence, Positioning, Psychology, Quote

To Be InterestING, BE interestED.  Enthusiasm is Contagious.

To Be InterestING, BE interestED. Enthusiasm is Contagious.

April 26, 2020 Colin Theriot 1 Comment

“I’ve always worked on the principle that if it interests me enough to write about it, then it must interest a lot of other people.” – Morris West, Born Apr. 26, 1916. First, cultivate the ability to muster a genuine interest in absolutely any topic. Next, figure out the topics your target audience cares about….
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influence, Productivity, Psychology, Quote

Escapism Motivates: Where Will You Go When You Get Away From Here?

Escapism Motivates: Where Will You Go When You Get Away From Here?

April 24, 2020 Colin Theriot No Comments

“All the best stories are but one story in reality – the story of escape. It is the only thing which interests us all and at all times, how to escape.” – A. C. Benson, Born Apr. 24, 1862. We tell stories. Stories about the reader. Stories they haven’t heard about themselves yet. The ending…
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influence, Persuasion, Psychology, Quote

Programming Imaginations With Impossible Imagery is the New Black

Programming Imaginations With Impossible Imagery is the New Black

April 23, 2020 Colin Theriot No Comments

“If I could find anything blacker than black, I’d use it.” – J. M. W. Turner, Born Apr. 23, 1775. This one isn’t about the content of the quote, but more about the implications of it. Turner couldn’t find paint that was any blacker than the paints he used. He could never actually accurately show…
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Persuasion, Psychology, Quote, Writing

Repetition is the Mission… Repetition is the Mission… Repetition is the Mission…

Repetition is the Mission… Repetition is the Mission… Repetition is the Mission…

April 22, 2020 Colin Theriot No Comments

“A lie told often enough becomes the truth.” – Vladimir Ilyich Ulyanov (Lenin), Born Apr. 22, 1870. This is a statement that sounds sinister because of how specific it is. If you make it as general as it is in reality, it’s not so evil-seeming. Anything repeated often enough will eventually be believed, not just…
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Advertising, influence, Persuasion, Psychology, Quote

The Art of Sinking Your Persuasive Fishhook Right in Your Prospect’s Face

The Art of Sinking Your Persuasive Fishhook Right in Your Prospect’s Face

April 21, 2020 Colin Theriot No Comments

“For to tempt and to be tempted are things very nearly allied – whenever feeling has anything to do in the matter, no sooner is it excited than we have already gone vastly farther than we are aware of.” – Yekaterina Alexeyevna, Born Apr. 21, 1729. If persuasion is a fishing pole, emotion is the…
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influence, Persuasion, Psychology, Quote, Selling

If You Say You Don’t Have Time to Work on Your Dreams, You’re a Liar, You Liar

If You Say You Don’t Have Time to Work on Your Dreams, You’re a Liar, You Liar

April 20, 2020 Colin Theriot 3 Comments

“It is astonishing what a lot of odd minutes one can catch during the day, if one really sets about it.” – Dinah Maria Mulock Craik, Born Apr. 20, 1826. People say they don’t have time to write, or work on their business, or publish more content, or grow their audience, or shoot a video….
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Productivity, Psychology, Quote, Writing

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