The Cult of Copy

  • Home
  • About
  • Show
  • Group
  • Vault
  • Mentoring
  • Hire a Writer
Guess What People Are Thinking, and They’ll Mistske You For Their Own Mind.

Guess What People Are Thinking, and They’ll Mistske You For Their Own Mind.

February 5, 2020 Colin Theriot No Comments

“Public opinion is a compound of folly, weakness, prejudice, wrong feeling, right feeling, obstinacy, and newspaper paragraphs.” – Robert Peel, Born Feb. 5, 1778. Some other famous advertising writer guy once said that persuading people was about entering into the conversation happening inside their own mind. But you don’t need to be a mind-reader to…
Read More →

influence, Persuasion, Psychology, Quote

I’ll Never Ever Tell How This Trick is Done

I’ll Never Ever Tell How This Trick is Done

February 4, 2020 Colin Theriot 2 Comments

“If you have a secret, people will sit a little bit closer.” – Rob Corddry, Born Feb.4, 1971. This is a simple power. But it’s strong. Instant. Easy. Irresistible. However, I won’t explain it to you. So don’t ask. I can’t. I’m not allowed to. Don’t beg. It’s unbecoming. It’s a secret – A powerful…
Read More →

influence, Persuasion, Psychology, Quote

Come Get Corrupted With Me And Let’s Get Rich (While Helping People)

Come Get Corrupted With Me And Let’s Get Rich (While Helping People)

January 30, 2020 Colin Theriot No Comments

“Life is a corrupting process from the time a child learns to play his mother off against his father in the politics of when to go to bed; he who fears corruption fears life.” – Saul Alinsky, Born Jan. 30, 1909. A lot of advertising writers talk some bullshit like “I use persuasion, not manipulation”…
Read More →

Mindset, Persuasion, Psychology, Quote, Selling

Make Metaphors That Cut Like a Razor to the Throat

Make Metaphors That Cut Like a Razor to the Throat

January 29, 2020 Colin Theriot No Comments

“Don’t tell me the moon is shining; show me the glint of light on broken glass.” – Anton Chekhov, Born Jan. 29, 1860. Show, don’t tell. It’s an old adage among screenwriters, who incidentally love Chekhov. So, it behooves us to remember that demonstration is the highest possible form of proving the effectiveness of a…
Read More →

Advertising, Psychology, Quote, Selling, Writing

Emotional Manipulation Through Shared Imagery (It’s Easy!)

Emotional Manipulation Through Shared Imagery (It’s Easy!)

January 28, 2020 Colin Theriot No Comments

“I am for the art of ice cream cones dropped on concrete.” – Claes Oldenburg, Born Jan. 28, 1929. This is our shared art also. The art of concise, visual imagery that evokes a reaction formed of personal emotions dredged from inside the audience, rather than from our words. These reactions are more powerful than…
Read More →

influence, Persuasion, Psychology, Quote

Copywriting isn’t “Life or Death” Except When It Is.  (And It Always Is.)

Copywriting isn’t “Life or Death” Except When It Is. (And It Always Is.)

January 27, 2020 Colin Theriot No Comments

“Fundamentally, all writing is about the same thing; it’s about dying, about the brief flicker of time we have here, and the frustration that it creates.” – Mordecai Richler, Born. Jan. 27, 1931. We sellers of stuff, our products and services all directly or indirectly relate to death. Evading it. Escaping it. Thwarting it. Making…
Read More →

Psychology, Quote, Writing

You Want It Now?  Too Bad.  You Have to Wait…

You Want It Now? Too Bad. You Have to Wait…

January 26, 2020 Colin Theriot 2 Comments

“Impatience translates itself into a desire to have something immediate done about it all, and, as is generally the case with impatience, resolves itself in the easiest way that lies ready to hand.” – Edward Sapir, Born Jan. 26, 1884. Patience may be a virtue – but the patient are always very difficult to entice…
Read More →

Persuasion, Psychology, Quote

Bias and Prejudice are the Persuader’s Friend

Bias and Prejudice are the Persuader’s Friend

January 25, 2020 Colin Theriot No Comments

“Bias and prejudice are attitudes to be kept in hand, not attitudes to be avoided.” – Charles Curtis, Born Jan. 25, 1860. BIAS! PREJUDICE! Those are bad words, right? In general, in one’s personal interactions with other people you don’t necessarily want to APPLY bias and prejudices if you aim to be a fair and…
Read More →

influence, Persuasion, Psychology, Quote

  • « Previous Page
  • 1
  • …
  • 12
  • 13
  • 14

Subscribe Below or Don’t!

This is the place to subscribe to the Cult of Copy email list. I send out daily emails about copy and persuasion and influence and business. If you don’t like them, it’s easy to unsubscribe. But they’re good! You’ll like them. I promise!
I Respect Your Privacy

© Copyright 2014-2021. The Cult of Copy. All Rights Reserved.

  • Terms Of Service
  • Privacy Policy
  • Contact