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How To Make Buyers Happy to Purchase Things They May Never Ever Use

Anthony Burgess

“The possession of a book becomes a substitute for reading it.” – Anthony Burgess, Born Feb. 25, 1917. I know a lot of smart people that sell training, or information, and they get very upset about people not taking that information or training and using it as intended. If that’s you, you would do well […]

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Do You Really Want To Do This? If You Don’t Know, the Answer Is No By Default.

Michael Dell

“People ask me all the time, ‘How can I become a successful entrepreneur?’ And I have to be honest: It’s one of my least favorite questions, because if you’re waiting for someone else’s advice to become an entrepreneur, chances are you’re not one.” – Michael Dell, Born Feb. 23, 1956. Now, many of my friends

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You Have to Feel Bad Before I Can Help You Feel Good. You Have to Be Bored Before I Can Catch Your Eye.

Arthur Schopenhauer

“The two enemies of human happiness are pain and boredom.” – Arthur Schopenhauer, Born Feb. 22, 1788. It may seem like a shitty thing, to sit around plotting ways to make people unhappy with their current existence. But that is what we do for a living. We don’t describe products and services. That’s ditch work.

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Only Two Things Have Potentially Infinite Value: Art, and Information… (And Art IS a Kind of Information)

Jerry Saltz

“The price of a work of art has nothing to do with what the work of art is, can do, or is worth on an existential, alchemical level.” – Jerry Saltz, Born Feb. 19, 1951. Information is like art in this way, at least when it’s for sale. For example, imagine a piece of information

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Don’t Cut Away at What You Are – Slice Away What You Are NOT to Create a More Powerful Persona

Charles M. Schwab

“A man who trims himself to suit everybody will soon whittle himself away.” -Charles M. Schwab, Born Feb. 18, 1862. An offer that is for everyone excites no one. Product, service, or persona – it’s all the same. If you try to please everyone, you can only please each of them a little, and therefore,

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How to Quit Sucking Forever: Decide to Be Excellent Instead

Thomas J. Watson

“If you want to achieve excellence, you can get there today. As of this second, quit doing less-than-excellent work.” – Thomas J. Watson, Born Feb. 17, 1874. If you can’t get into your writing or building your business or whatever, it might be because you aren’t being excellent. If you’re being excellent, you automatically love

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Good Advertising Consists of Desirable Lies People Prefer to Hear (Because the Truth Sucks the Glaze Off a Donut Sometimes)

Robert J. Flaherty

“Sometimes you have to lie. One often has to distort a thing to catch its true spirit.” – Robert J. Flaherty, Born Feb. 16, 1884. Consider a poem, which often describes reality with a refined and elegant metaphor – one that reveals a deep but unobservable truth about a given thing. But despite the bard’s

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