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Copywriting isn’t “Life or Death” Except When It Is.  (And It Always Is.)

Copywriting isn’t “Life or Death” Except When It Is. (And It Always Is.)

January 27, 2020 Colin Theriot No Comments

“Fundamentally, all writing is about the same thing; it’s about dying, about the brief flicker of time we have here, and the frustration that it creates.” – Mordecai Richler, Born. Jan. 27, 1931. We sellers of stuff, our products and services all directly or indirectly relate to death. Evading it. Escaping it. Thwarting it. Making…
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Psychology, Quote, Writing

You Want It Now?  Too Bad.  You Have to Wait…

You Want It Now? Too Bad. You Have to Wait…

January 26, 2020 Colin Theriot 2 Comments

“Impatience translates itself into a desire to have something immediate done about it all, and, as is generally the case with impatience, resolves itself in the easiest way that lies ready to hand.” – Edward Sapir, Born Jan. 26, 1884. Patience may be a virtue – but the patient are always very difficult to entice…
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Persuasion, Psychology, Quote

Bias and Prejudice are the Persuader’s Friend

Bias and Prejudice are the Persuader’s Friend

January 25, 2020 Colin Theriot No Comments

“Bias and prejudice are attitudes to be kept in hand, not attitudes to be avoided.” – Charles Curtis, Born Jan. 25, 1860. BIAS! PREJUDICE! Those are bad words, right? In general, in one’s personal interactions with other people you don’t necessarily want to APPLY bias and prejudices if you aim to be a fair and…
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influence, Persuasion, Psychology, Quote

They Can’t Walk Away From the Sale if You Trap Them in a Super Fun Maze.

They Can’t Walk Away From the Sale if You Trap Them in a Super Fun Maze.

January 24, 2020 Colin Theriot No Comments

“When people ask for time, it’s always for time to say no. Yes has one more letter in it, but it doesn’t take half as long to say.” – Edith Wharton, Born Jan. 24, 1862. When it comes to making sales, if a prospect says they want to think about it, it means they aren’t…
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Persuasion, Quote, Selling

Coffee?  Whiskey?  Weed?  Noise?  Tea?  Silence?  What Do You Need to Sit Down and Write?

Coffee? Whiskey? Weed? Noise? Tea? Silence? What Do You Need to Sit Down and Write?

January 23, 2020 Colin Theriot No Comments

“Any serious attempt to try to do something worthwhile is ritualistic.” – Derek Walcott, Born Jan. 23, 1930. Are you serious about what you’re doing or what you want to do? I once heard a talk by late copywriter Eugene Schwartz where he talked about how he keeps his desk and surroundings when he writes….
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Productivity, Quote, Writing

The Bar is Set at Only Slightly Better than Boring.

The Bar is Set at Only Slightly Better than Boring.

January 22, 2020 Colin Theriot No Comments

“A new gadget that lasts only five minutes is worth more than an immortal work that bores everyone.” – Francis Picabia, Born Jan. 22, 1878. Quit being so artsy fartsy and publish. Publish now. And later. Again. Constantly. Continuously. Not necessarily regularly. Nor predictably. Not completely, anyway. Especially here, online. Specifically here, on social media….
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influence, Productivity, Quote

Making Your Minor Marvels More Mysterious May Magnify How Much They Matter

Making Your Minor Marvels More Mysterious May Magnify How Much They Matter

January 21, 2020 Colin Theriot No Comments

“The job of the artist is always to deepen the mystery.” – Francis Bacon, Born Jan. 21, 1561. You’ll see me waffle on whether what sales copywriters and ad men do is “art” or not. But whether it is or isn’t – that’s irrelevant to whether the methods of CREATING art are useful to us…
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Persuasion, Quote, Writing

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