“I wish I had invented blue jeans. They have expression, modesty, sex appeal, simplicity – all I hope for in my clothes.” – Yves Saint Laurent, Born Aug. 1, 1936.
You ever suffer from making things too damn complicated?
Too refined and too hard to adapt?
That can make it seem like you have to re-invent the wheel every time you do a new project.
Instead, think about your work in terms of fundamentals. Foundations. Basics. And then figure out how to use the simplest possible REUSABLE pieces to accomplish your goals.
Just like good old blue jeans, they come in a ton of shapes and fits and sizes and styles and price tags. But it's still just a few cuts of denim and thread and a zipper.
Take this approach to creating products. The offers for those products. The copy for those offers. The funnels for that copy. The lists from those funnels. Basic, proven, “classic” components will work.
If you have an urge to be creative and original competing with your desire to succeed and give people what we ALREADY KNOW they want and like… Do it as a variation on the foundation.
But you don't have to be a fashion designer inventing new materials, new shapes, new garments out of nothing.
If you want to, more power to you.
But like Yves, you might end up wishing you'd spent your time coming up with something more classic and crowd pleasing and versatile.
Agree? Or maybe you find the idea of business “blue jeans” mediocre and boring?
<!—- lagniappe Let’s talk about what a “blue jeans” foundation is for a typical info-product business. Why that model? It’s the one I use, it’s the one I wrote for most in my client practice, and its also IMO/IME the easiest, simplest, fastest, etc. 1. Products/Services. It’s got to start with how the money will be made. What are people going to pay you for? You need to have a good answer for this, or you don’t have a real plan. 2. Audience. The advent of the internet - specifically social media - has created a situation where simply having a prospect list and customer list aren’t the only assets you want to build out of the attention you will get. An audience can easily help promote you, for free, even if they never buy. 3. Evergreen Content Pile. You want to create a finite volume of re-usable, re-cyclable, re-purpose-able content. These daily devotionals are my version of this. The content gets people into your audience, the audience are encouraged to become clients/customers. 4. Publication. Post your content - which is carefully crafted for branding, positioning, reciprocity triggering, trust manufacturing, etc. Post on your own sites, lists, etc. and also everywhere anyone else will allow you to. Backlink it all to where people can get plugged into your audience. These are the assets you need. You do not need them in advance of starting if you have a plan to make them come into being quickly. For example, when I launched this group, it had a low-price link for my upcoming live training event. That became the first “cult” product once it was recorded. At some point, you have enough product to create a high-value offer, enough content to promote it perpetually, and enough publication set up that the audience is at least stabilized where you gain as many as you lose naturally, or growing. And this is not exclusive - do all the other stuff you choose to. Paid promotion, direct offers to cold traffic that put the audience phase second. Creating new kinds of funnels like quizzes, incentivized favors, low ticket lead-ins like books. But without the above 4 things in place, your model doesn’t have a backbone - one solidly built around having something to sell, and connecting people to it at a variety of levels of interest. Build the blue jeans first, then accessorize. Because almost everything works with blue jeans. —->