“I wish I had invented blue jeans. They have expression, modesty, sex appeal, simplicity – all I hope for in my clothes.” – Yves Saint Laurent, Born Aug. 1, 1936.

You ever suffer from making things too damn complicated?

Too specialized?

Too refined and too hard to adapt?

That can make it seem like you have to re-invent the wheel every time you do a new project.

Instead, think about your work in terms of fundamentals. Foundations. Basics. And then figure out how to use the simplest possible REUSABLE pieces to accomplish your goals.

Just like good old blue jeans, they come in a ton of shapes and fits and sizes and styles and price tags. But it's still just a few cuts of denim and thread and a zipper.

Take this approach to creating products. The offers for those products. The copy for those offers. The funnels for that copy. The lists from those funnels. Basic, proven, “classic” components will work.

If you have an urge to be creative and original competing with your desire to succeed and give people what we ALREADY KNOW they want and like… Do it as a variation on the foundation.

But you don't have to be a fashion designer inventing new materials, new shapes, new garments out of nothing.

If you want to, more power to you.

But like Yves, you might end up wishing you'd spent your time coming up with something more classic and crowd pleasing and versatile.

Agree? Or maybe you find the idea of business “blue jeans” mediocre and boring?