“When I was a young comic just starting out, I was very cautious, as I didn't want to alienate people. George Carlin's bravery became a benchmark. I became perfectly fine with alienating some people in the audience. That just comes with the territory.” – Paul Provenza, Born Jul. 31, 1957.
So you want to build an audience of raving fans?
Maybe even a “cult” of your own?
This is one of my best secrets: deliberately piss some people off. The whole trick is in WHICH people you piss off.
Piss off the people who your desired audience dislikes. Blair Warren referred to this as letting people kick sand in the face of their enemies, just like on the Charles Atlas ads in the back of old comic books.
Now, I know some people are averse to upsetting anyone for any reason, and I get that. But what you need to know is that you cannot create a STRONG ATTRACTION without a STRONG REPELLING FORCE.
It’s like magnetism, in a way. We want to draw the right people to us with a powerful feeling of connection and rapport.
That is most easily and quickly accomplished by visibly and frequently pushing away those who are “not right” for your following.
It's perfectly fine – perhaps even preferable – to repel people who wouldn't like you much anyway. It saves everyone time. Help people decide to be IN or OUT as fast as possible.
Plus, it lets your desired audience know you are all in for THEM SPECIFICALLY, to the exclusion of other, lesser lamers and wastoids.
They feel special, and they live through your eye-gouging of their “enemies” vicariously.
If you're not antagonizing someone, you're not REALLY getting to the heart of whatever you're discussing. That's because for people in denial of the capital T “TRUTH” – hearing the reality they won’t face is what is PAINFUL.
So if you're speaking the real stuff your audience really NEEDS and WANTS to hear, then it will naturally piss off those who just do not want to hear it...
And you do not need to name names or become a bully that targets specific people. Decry practices, beliefs, ideas, habits, ideas. Villain-ize the general groups of people who would promote and propagate this bad mojo to the detriment of YOUR flock.
Keep them out, and let your audience know these outsiders are NOT welcome within. They DO NOT belong.
The only thing to keep in mind is this:
Don't fake it. Don't aspire to be controversial and offensive just to do it.
We aren't out to hurt people just for jollies. Make it matter. Make it about what you really dislike and despise in your world, and let those who can't handle that be opposed to it.
And by them opposing you, they only push the right people to you.
<!—- lagniappe Here is a list of potential targets you can aim your ire at, without needing to point a specific finger or name actual names. 1. Competitors of yours who don’t get it. They don’t know what it’s really about, and they end up leaving customers worse off than they found them. But they don’t care, because money. 2. Colleagues who don’t get it. They aren’t trying to hurt customers, but they’re making mistakes that customers end up paying for in the long run. They care, but don’t know better. 3. Customers who don’t get it. Buying for the wrong reasons, with unrealistic expectations that they bring in from outside - maybe those competitors or colleagues mentioned above. 4. Companions who don’t get it. Partners, friends, co-workers, family, strangers, etc. People who have strong, wrong opinions about things they don’t understand and who act as obstacles. 5. Crooks who do get it, but lie on purpose to rip people off. The worst kind of people on the list, and the best ones to be the most brutal toward. True villains to bash on HARD. Talk badly about these types of people as they manifest in your niche, and for your customers and clients. Talk about why they’re wrong, and what you do differently. It WILL drive away those in your audience who are in these categories, or don’t agree that they’re wrong, or for whatever reason, want to defend these behaviors that you’re calling out. But ultimately, who cares? Because driving these folks away - positioning them as adversaries - will draw closer the people who you WANT to have. Create the relationship of them as the cared-for flock, you as the heroic shepherd, protecting them from the evil wolves. It works! —->
4 thoughts on “Do Not Fear to ACTIVELY Repel People Who Won’t Like You Anyway”
This is just what I needed to hear, "haters" can be a great thing to have in your arsenal
A refreshing email indeed. Laconic yet resplendent. Thank you.
I was happy to read something that seamlessly merged the art and science of copy. I enjoyed the reading of it as much as the content itself.
Yes, I enjoy reading direct, persuasive copy. But I also enjoy when a writer dances with words.
It was invigorating to read a blend of both – as well as giving me "permission" to be myself in my craft.
To your health!
Colin – I get this intellectually, and I live by the Popeye rule: I am what I am AND I'M NOT PRETENDING TO BE SOMEONE i'M NOT. But, I'm trying to attract business owners who want to bto improve their leadership skills and company….who do they hate?
Weak owners who are bullies rather than good leaders.
Weak coaches who teach that style of “leadership”
Weak owners who don’t lead and get walked all over.
Jerk employees/clients etc. who try to dominate owners who can’t lead.
Does that make sense?