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Good Advertising Consists of Desirable Lies People Prefer to Hear (Because the Truth Sucks the Glaze Off a Donut Sometimes)

Robert J. Flaherty

“Sometimes you have to lie. One often has to distort a thing to catch its true spirit.” – Robert J. Flaherty, Born Feb. 16, 1884. Consider a poem, which often describes reality with a refined and elegant metaphor – one that reveals a deep but unobservable truth about a given thing. But despite the bard’s […]

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How to “Advertise” in the “Future” (Because Advertising is Dead, Ain’t You Heard?)

Cyrus McCormick

“Trying to do business without advertising is like winking at a pretty girl through a pair of green goggles. You may know what you are doing, but no one else does.” – Cyrus McCormick, Born Feb. 15, 1809. Here is the revolutionary change in the nature of advertising as we begin to really get into

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The Super Ultimate Overnight “Baby Steps” Guru Transformation Technique (LOL)

Leo Szilard

“If you want to succeed in the world, you don’t have to be much cleverer than other people. You just have to be one day earlier.” – Leo Szilard, Born Feb. 11, 1898. I’m not about to give you some “early bird gets the worm” BS. No rise and grind asshattery. No 10x crushing it.

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Why Mistakes Are More Valuable Than Gold (When You Wrangle Them Properly)

Bertolt Brecht

“Intelligence is not to make no mistakes, but quickly to see how to make them good.” – Bertolt Brecht, Born Feb. 10, 1898. If you want to be seen as a leader in your market, it’s not about always winning. It’s about never losing. Maybe the difference there isn’t obvious. In things like our work,

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Words that Wound, Words that Heal – We Alternate Them to Persuade People to Buy

Amy Lowell

“All books are either dreams or swords, you can cut, or you can drug, with words.” – Amy Lowell, Born Feb. 9, 1874. If you’re just using words to describe shit or explain shit, you’re wasting them. Words can stab. Use yours hit the reader’s tenders organs. Make them bleed. Reopen old wounds. Carve new

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Pattern Breaker: the One True Way to Steal Attention in a Saturated World

Eliphas Levi

“Order is never observed; it is disorder that attracts attention because it is awkward and intrusive.” – Eliphas Levi, Born Feb. 8, 1810. Imagine a turd in a hotdog bun. The easiest way to get attention is to defy expectation, and break the prevailing pattern. Why? The brain exists to keep us alive. To accomplish

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