“People just need to be confident in their own skin and be proud of themselves.” – Bristol Palin, Born Oct. 18, 1990.
Yeah. That's right. Malign the source if you must. But wisdom is found in the interpretation…
And the fact is, this is every single person that buys any old thing, hoping that thing will fill some hole in their soul that feels incomplete.
This thing you're buying will make you cool, pretty, smart, hip, respected, popular, non-conformist, etc.
Whatever you want to be, whatever you don't – I PROMISE just buy this thing and you will be fulfilled. And realized. And transformed.
You will be acknowledged. Everyone will see the real you. And will love it. Or else be jealous of it. And envy you. And covet what you have.
And all you need to do is wear this makeup and outfit and listen to this music and smell this way.
If you understand this fundamental lacking in the everyday experience of every person on the planet that participates in society… You can be rich as Croesus.
Should you use this to hurt people? No.
The point of this isn’t to give you a weapon. It’s to give you a diagnostic tool. People hurt. They ache inside.
Because most are constantly uncomfortable and feel embarrassed just to be true to themselves, unable to match a standard they’ve adopted from outside of themselves.
Even the confident, cool, attractive ones…
Get them alone with their thoughts, or in front of a mirror. See the cracks in the veneer?
If you understand and know this side of humanity, you can harness it.
Promise comfort. Promise confidence. Promise pride. Profit. Forever.
And then deliver it.
It's that easy.
Isn't it? (Yes.) But feel free to disagree vigorously. You’re different.
But especially you.
<!—- lagniappe Here is a little checklist to see if you agree fully leveraging this concept in your copy. First, your prospect does not want to be who they currently are. They are deficient in some way. They are concerned that others will see them in a lesser light because of this shortcoming. Are you addressing this with empathy? Second, they wish they could be like someone else they know or have heard about instead. They know someone who seems to have overcome this deficiency, or. When never had it. That other person has the life your prospect wants. Are you addressing this with awareness? Third, there is potentially something about this other person that your prospect DISlikes, other than lacking that deficiency that makes them jealous. They feel superior to them other than this one thing. If this one thing was fixed, they would be EVEN BETTER than the one they envy. Are you addressing this with commiseration? Fourth, they want transformation into this superior figure of their imagination. They want to leave their old self behind as a memory, and see only the new person left. They want to be recognized for that potential. Make them proud of the possibility locked inside - and leave them with desire to make that change. This may all seem woo woo, but give it a shot. Talk to people about who they are and who they wish they were, who they want to be better than, and tell them how you can help them ONLY because it’s already in them. —->