Selling

Deadly Sins? Or Signals for Endlessly Profitable Niches?

Christopher Lasch

“The model of ownership, in a society organized round mass consumption, is addiction.” – Christopher Lasch, Born Jun. 1, 1932. Our culture is pre-conditioned to pursue addictive consumption. If you don’t have young ones, watch some kids programming sometime and pay attention to the commercials. I’m not saying that’s bad. Consumerism is fine if you […]

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How to Use Humbuggery to Create Desire (And Not Sound Like a Sleazy Shill)

Edmond de Goncourt

“People don’t like the true and simple; they like fairy tales and humbug.” – Edmond de Goncourt, Born May 26, 1822. This quote might be easy to mistake for some pessimistic bullshit croaked out by a bitter misanthrope. But it’s really profound if you consider the statement as a commentary ON ITSELF. The thing is,

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Help Your Customers Feel Like They Matter When Buying, And Sell So Much More

Dustin Moskovitz

“One of the purposes of life, and selfishly what makes people happy, is building things that are impactful.” – Dustin Moskovitz, Born May 22, 1984. I disagree with Dustin here, but only slightly, and I’ll forgive him because his audience are going to be “achievers”. People don’t typically want to build anything. Not most people.

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How to Sell By Telling People What They WILL NOT Get When They Buy

Sigmund Freud

“Most people do not really want freedom, because freedom involves responsibility, and most people are frightened of responsibility.” – Sigmund Freud, Born May 6, 1856. But Siggy, what if people could have freedom, but WITHOUT the burden of responsibility? Wouldn’t that be the greatest thing since sliced bread? What would people pay for that kind

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Create Valuable Unique Information You Can SELL – Just Stop Learning and Start Doing

Hosea Ballou

“Theories are always very thin and insubstantial. Experience only is tangible.” – Hosea Ballou, Born Apr. 30, 1771. If you want to shift from being a consumer of information to a producer and seller of information – positioned as an expert in your chosen topic, learn this. Take whatever you’re consuming, learning, reading, watching –

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Failure and Bad Feelings Can Be Burned as Fuel – and They Produce Powerful Work

Duke Ellington

“I merely took the energy it takes to pout and wrote some blues.” – Edward “Duke” Ellington, Born Apr. 29, 1899. Hey, guess what? Everyone has problems. Big whoop. What do you do about your problems? Take them? Endure them? Or do you put them to work? As motivation. As fuel. If you’re not yet

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The Art of Sinking Your Persuasive Fishhook Right in Your Prospect’s Face

Yekaterina Alexeyevna

“For to tempt and to be tempted are things very nearly allied – whenever feeling has anything to do in the matter, no sooner is it excited than we have already gone vastly farther than we are aware of.” – Yekaterina Alexeyevna, Born Apr. 21, 1729. If persuasion is a fishing pole, emotion is the

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