“An artist never works under ideal conditions. If they existed, his work wouldn't exist, for the artist doesn't live in a vacuum. Some sort of pressure must exist. The artist exists because the world is not perfect. Art would be useless if the world were perfect, as man wouldn't look for harmony but would simply live in it.” – Andrei Tarkovsky, Born Apr. 4, 1932.
A lot of people put off writing, or launching a product, or starting their business. Indefinitely.
There's always a story about why. A circumstance. A situation.
“The timing isn't right. It'll be better to start a little later. Things are so busy right now.”
I hear those words. Often. If I was one of those life coach types I might point out that you're just making excuses.
But I'm not a life coach.
And from my point of view, you're not really giving me excuses. What you're really doing is avoiding asking yourself some fearful questions.
“What if it's hard? What if I mess up? What if I suck? What if I fail?”
It's not knowing the answer to those questions that make people hesitate. We fear the unknown. We avoid it. That's why we make excuses so we don't even have to ASK those questions, much less undergo the risk of finding out answers.
So let me alleviate the unknown for you. Let me answer for you.
It WILL be hard. And you WILL fail. Worse than you fear to before you start. It will hurt. You will be let down. You will let yourself down.
But it's OK. It really is. It's better. That's the good news.
Because a normal person would be smashed under the weight of certain hardship and failure. That makes normal people hopeless and paralyzed.
Not me. Not you.
Because mistakes are what MAKE us. It's an opportunity to create something that hasn't ever existed before. A problem forces you to use your own unique genius for solving problems in YOUR way.
And when you have a SOLUTION, you have something you can SELL. When you have a UNIQUE solution, no one else can compete.
And so you can sell your solutions to people who, like you, have faced this problem and need help.
And you can also sell it to people who were like you used to be. Afraid to even start. Afraid of those uncomfortable questions.
Because owning a solution for potential problems helps your customers overcome THEIR fear. It's a tool they will add to their chest and have handy when they need it.
One day. Eventually.
Until then, there's always another tool to buy.
So become the creator and seller of new tools. But first you'll need some problems to work on and solve.
And there's never a more ideal time to start making mistakes than right now.
<!—- lagniappe So where are some areas to challenge yourself inside your chosen niche so that you can sharpen yourself in useful ways? So that you can learn valuable solutions and acquire knowledge and experience that will make you into an authority? 1. How to get started. That’s always problem #1 for anyone. Collect resources and recommendations and try them. Report back and share what you find. 2. Old stale advice. Stuff everyone says to do because someone told them who read it somewhere once upon a time. Is it for real? Are there exceptions? Look and see. 3. The hot new thing. Tap into the buzz around whatever the zeitgeist is pushing. All hype? Some quality? How to parse it out and adapt it to make it worthwhile for others. 4. Self-enforced deadlines. Give yourself discipline to produce day-in and day-out. Do productivity hacks others recommend. Discover your own shortcuts and methods. Then show people how you get it done. 5. Long term planning. Just make one. Almost no one does. They have dreams, or a vague end goal. But you’ll take yours and break it down. By year, month, week, and even day. Figure out the pieces needed and break them into milestones. It will blow people’s minds when you show them. 6. Your own weird thing. Figure out how to weave in your own unique tastes and nerdish facets. Integrate your own unique style into your work so that it has a flavor future followers can tell came from you. 7. Mastering the self. Your brain will try to sabotage you, so how do you get around it? How do you build your confidence and self worth? How do you deal with inner doubt? Pass on your strategies, because EVERYONE faces this one. Start there, return to those wellsprings often, and before long, you’ll be smarter, wiser, more confident, and actually knowledgeable in a way that others in the niche fear to pursue. But not you! —->