How To Convincingly Fake Originality (Without Imitating, Plagiarizing, Or Ripping Anyone Else Off)

Salvador Dali

“Those who do not want to imitate anything, produce nothing.” – Salvador Dali, Born May 11, 1904.

Originality is overrated. Sure, you don't want to be a copycat. But you don't have to be a creative genius, either.

Some other famous mucky-muck once said something like “the secret of creativity is hiding your sources”.

I have an even better strategy.

Make a small list of people you wish you could be like. People who are doing what you want to do, and pulling it off with style.

This list should have no fewer than three, but no more than five people on it. Make a little sublist for each, consisting of the three to five things you most what to imitate about each. But also make a sublist of the three to five things you HATE about what those guys do that you DON'T want to imitate.

Now, set about imitating them IN COMBINATION. Use their best bits, but leave out – even specifically disparage – the tidbits you don't like about them.

When you do this, the combination of sources creates something unique. But it also allows you to openly cite them as influences, rather than having to mask or obscure them.

You don't have to even worry about it, though. It doesn't come across as a rip-off because of the combination. People who notice it will point it out with a wink and a nod rather than an accusing finger.

And eventually, your own style will develop from this combination, and you will find that you “imitate” effortlessly – because you're no longer imitating.

You're similar to your influences, but become a thing unto yourself.

So don't fear the looming dread of having to be original, unique, or creative. That fear makes unproductive nobodies out of way too many talented people. The way through that fear is to EMBRACE imitation, and make it work for you.

What are YOUR influences? Can you guess mine?

1 thought on “How To Convincingly Fake Originality (Without Imitating, Plagiarizing, Or Ripping Anyone Else Off)”

  1. It's clear as day you wrote this one for me.

    I appreciate it (even if you won't say so….lol).

    BTW, why do you feel like old style advertorial ads are makin' a comeback?

    Online algorithms?

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