“It is the emergence of mass media which makes possible the use of propaganda techniques on a societal scale.” – Jacques Ellul, Born Jan. 6, 1912.
I say often that being able to persuade other people is about as close as you can get to having a real life superpower.
It makes life easier. It makes one successful and well-liked. It can even make one wealthy. But it has a limited range without technological help.
When spoken, a loudspeaker can increase your effective range. A recording could extend it further. Broadcast extends it yet further still.
When written, a single copy of your message can spread your influence. Multiple copies can spread it further and longer.
That used to be the barrier to entry to the mass mind. It used to be very expensive to manufacture and distribute copies of your work. Printing, publication, stapling, shipping, etc.
But that’s all changed.
Now there is instant access to your information from anywhere in the world by practically anyone who wants it.
What can that do for us? What CAN’T it do?
Internet + smartphones + content creation tools + social media. That’s why it’s never been a better time to be a propagandist.
With the advent of cheap social media and cheap mobile content creation devices, anyone with the power of persuasion can be practically a demigod.
You can control your own little hive-mind, with a small (or large) army of loyal followers acting like individual brain cells.
What will you do with this power?
Change the world?
Rise to power?
Start a cult?
At a minimum you can start a business. Selling anything.
The power of nearly unlimited reach is available to anyone.
There are almost no excuses left not to leverage this power.
The only missing ingredient might be lacking the skills to effectively persuade with your words.
But that's ok. That's why you're reading this now.
I can help you learn to persuade. The part left for you is to decide what do with the power, and which of the freely available tools you will choose from to build your influence.
Stop getting ready, and start doing it. Waiting only makes the line in front of you longer.
<!—- lagniappe Need a checklist of things you should be doing to utilize a d exploit this here Miracle machine? Try these. 1. Create purchasable digital product. Audio, video, ebooks, whatever. 2. Create sales material to sell those products. 3. Create messages that promote those sales pages. 4. Distribute those messages wherever you’re allowed to and publish them yourself. 5. Create a way for followers and future buyers to subscribe and get your messages directly. 6. Automate and repurpose the content and products above to create more. 7. Give your audience a place to interact with fellow fans. BONUS - listen to your audience when they gripe about problems, and sell them solutions. Swipe their ideas and go back to 1. That’s pretty much it. Rinse repeat. —->
2 thoughts on “Propaganda for Fun and Profit. But Mostly Profit.”
Hi Colin. I sent you an email asking about the timeframe for the $99 monthly pricing on The Vault subscription and some clarification about the templates it includes. I was hoping to hear back from you before today so I wouldn’t risk buying the pattern interruption webinar twice, but you never responded. Disappointing, but I’m still considering the vault. Will you please reply to my email at your earliest convenience? Thank you.
I will take a look. I apologize for missing it. I have a lot of inbox rules to help me sort my emails and sometimes a certain word makes it get put in the wrong sub-folder.