If You Say You Don’t Have Time to Work on Your Dreams, You’re a Liar, You Liar

Dinah Craik

“It is astonishing what a lot of odd minutes one can catch during the day, if one really sets about it.” – Dinah Maria Mulock Craik, Born Apr. 20, 1826. People say they don’t have time to write, or work on their business, or publish more content, or grow their audience, or shoot a video. …

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Infinite Ideas To Write About When You Need Them (Preparation Hack)

Frank Auerbach

“Ideally, one should have more material than one can possibly cope with.” – Frank Auerbach, Born Apr. 19, 1931. “I can’t think of anything to write about.” Some people say that. Baby non-writers do. Not me. I am a bottomless wellspring of material. I didn’t used to be. But I endeavored a little to make …

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The Real Reason People Do What They Do (And How To Use It Against Them)

J. P. Morgan

“A man always has two reasons for doing anything: a good reason and the real reason.” – J. P. Morgan, Born Apr. 17, 1837. Morgan was talking about parsing the reasoning behind the market moves his competition were making. But we are going to approach it backwards. If you want to persuade and influence people …

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How to Make Your Writing Delicious, and Thus Make Prospects Crave More and More

Anatole France

“The truth is that life is delicious, horrible, charming, frightful, sweet, bitter, and that is everything.” – Anatole France, Born Apr. 16, 1844. Who are you writing to? Robots? No, we communicate with people. Human beings. So why bother to write to live, breathing, ambulatory meat bags full of emotion – about boring old “stuff”? …

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Over-complication Leads to Under-performance – So Simplify, Stupid

Leonardo da Vinci

“Simplicity is the ultimate sophistication.” – Leonardo da Vinci, Born Apr. 15, 1452. Y’all are making it too complicated. Drowning in options and possibilities? Start slapping some arbitrary limitations on yourself and see what you come up with. Innovation and elegance come from making the best solution out of what you have at hand. So …

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The Ugly Difference Between a Buying Brain and a Selling One…

Anne Sullivan

“We imagine that we want to escape our selfish and commonplace existence, but we cling desperately to our chains.” – Anne Sullivan, Born Apr. 14, 1866. This one is going to be really uncomfortable. Ready? See in that quote where she says “imagine”? That imagination is why we can sell people stuff all day long …

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How to Get Away With Embellishment: Admit To It Proudly!

Joseph Barber Lightfoot

“There is no persuasiveness more effectual than the transparency of a single heart, of a sincere life.” – Joseph Barber Lightfoot, Born Apr. 13, 1828. Let’s define a term temporarily for the purpose of this piece. I’m talking about your average bullshitter. And by “bullshitter” I mean the kind of person that is just always …

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The Difference Between Fiction and Copy is in Where You Put the Confusion…

Scott Turow

“The purpose of narrative is to present us with complexity and ambiguity.” – Scott Turow, Born Apr. 12, 1949. Scott writes fiction, unlike us. But his point holds, because we DO use complexity and ambiguity. The purpose of narrative in copy is to give COMPLEXITY to the problem the prospect is facing. We give it …

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Decide what to do, and do it now. End indecision and procrastination IMMEDIATELY.

George Canning

“Indecision and delays are the parents of failure.” – George Canning, Born Apr. 11, 1770. Do you have these problems? Procrastination? Overanalyzing? Thinking too much? Over-planning? Inability to just get started on your grand plans and possibilities? It all boils down to what old George is saying. Indecision, and delay. If you can’t decide WHAT …

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