“You can play a shoestring if you're sincere.” – John Coltrane, Born Sep. 23, 1926.
Don't let anything be an excuse that keeps you from doing what you want to do.
“I only have an hour a day.”
“I need a better computer.”
“I'm working on my game plan.”
“I was busy this weekend.”
“I don't yet know the best, perfect way to do anything, which will risk nothing, but will get me maximum benefit.”
Do you care?
Do you have something to say?
Do you have value to provide?
If yes, stop making excuses…
And start making offers.
If not, try caring.
Try finding something to say – about you, about the market, about your competition. Try finding a way to create value – find a way to get a return on some kind of investment.
Figure out how to improve a certain result, and then find all the people who need your help to accomplish what you know how to do.
Play whatever shoestring you have to – just be sincere.
You want to help someone.
You want to say something of value.
You want to make the world better for cool people, and worse for jerks.
Just stop making excuses.
Start making changes.
Start making opportunities.
Will you? Which ones? Tell me.
<!—- lagniappe Today, I will share with you my secret shortcut for finding a passionate and valuable angle to explore on any subject. Use this approach and any content you create about this topic will be instantly interesting and will feel valuable to consume and retain. First, explore the topic a bit by reading some content where fans and followers are already gathering to discuss it. Second, look for repeated controversies and criticisms. The things people continuously gripe and bitch about. Make a list of these shared negative opinions so that you have a checklist of things the collective dislikes about that niche. Third, find alternatives to those negatives, or else work to discover ways to avoid or even solve and overcome those negative issues. You might even be able to find help in those same discussion arenas where you found the problems. In that case, you would compile and test them so you know the pros and cons of each. Fourth, create your content focused on these known and popular gripes, but instead of ONLY kvetching about how terrible those problems are, you offer vetted alternatives to skip over those negatives and get to positive outcomes. At a minimum, show how to identify and avoid if a solution isn’t available. That’s it. This angle will position you as someone who stands against what the niche hates and comes to the table with things to do instead. A problem solver. A go-getter. A solution provider. And you’re focused directly on the exact issues everyone has and struggles with. Simple, direct. Easy. Right? —->