“The whole secret of life is to be interested in one thing profoundly and in a thousand things well.” – Horace Walpole, Born Sep. 24, 1717.
This is also a decent philosophy for thinking about your core content that you will use to build an audience around.
You choose your central, main topic. And then you look for intersections and interactions between that topic, and literally any other topic that interests you and your audience.
I've talked about copy (my core topic) as it relates to:
Dungeons and dragons
Super Mario brothers
The seven deadly sins
Cults for real
And probably a ton more of obscure trivialities that I'm forgetting.
But the value in doing so is that each of those side topics is going to be a DEEPER connection between me and a potential follower.
So they come for the copy knowledge, but any of these tangential topics creates a rapport with a given person that makes me a preferred provider, due to shared experience and common values.
If you like any of the above topics AND copy, I'm like, at least in the top five dudes operating at that intersection, and making it slightly more interesting for you, personally.
And while I think that is the secret to a strong content marketing plan, it's ALSO the secret to LIFE ITSELF, according to Walpole.
So, you know… You're welcome!
Here is a short list of ways you can “mashup” your core topic with nearly anything to create a UNIQUE point of view that provides prospects a MEANINGFUL difference between you and everyone else…
1. Current events – did something happen in the news of the world today that has an implication or impact on business? Did it make you think about some core aspect of your topic in a relevant way? If so, share it with your audience.
2. Pop culture – any cool current things happening in sport, entertainment, movies, TV, booked etc. that masses of people will get a reference to? Can you tie it back to your topic with a reminder or lesson or metaphor? Do so and share it.
3. History – maybe there is a historical figure or story, maybe a quotation from a famous expert in your own or even some other field. Can you create a connection between current ideas in your niche and the wisdom of the past or even a recent authoritative thinker? Make it, and share it.
Bonus – Literally any and all personal interests you have. The more personal, the better. This is where you get into unique connections that ONLY YOU could make, and those in your potential audience that resonate with those personal interests will connect most deeply with you over anyone else.
Mix these into your regular output of “content” and turn raw information into PERSONALLY RELEVANT must-have-now KNOWLEDGE that your audience can’t receive, retain, and react to ASAP.