“People often ask me about what constitutes a nerd-friendly show – like, does it have to have sci-fi elements? But I think it's just a show that satisfies the secret craving we all have to be obsessed with something and not feel at all stupid about it.” – Dan Harmon, Born Jan. 3, 1973.
It's not just a useful observation for making nerd friendly TV shows.
If you create continuous content for a particular audience, always keep in mind that to some degree, what the audience wants is to wallow in that subject.
Like a filthy pig.
They want to indulge and delight in it and get elbow deep in it.
They can get the surface shit anywhere. So it's up to you to go deep with them. Nerd out over minutia. Talk about the weird tangential shit. Look for connections and comparisons and contrasts that no one else is really going into.
For example, I talk about sales and marketing copy by way of comic books and mythology and role playing games. Or by quoting noted figures on their birthday and riffing on their thoughts. It's different. It feels deeper, stranger, and more compelling for it.
You're not the commercial radio playing the hits we are all sick of weeks ago. You're the weird college DJ on at 3 am playing only b-sides off a crate of records with no labels that you found in the station basement.
Because when the casual reader decides they want to get formally educated and really dive in…
Where are the true heads going to tell them to go?
Make that place where the obsessive feel at home, and you might find an audience who are obsessive about you and your work. And those hardcore fans can become evangelists that help draw in even more people as your crowd becomes large enough to be intriguing by size alone.
Below is a little “extra” content: a few ways you can create your own rabbit hole to lead your audiences down…
1. Build a community. For this, your audience members need to be able to interact and share with each other. At a minimum, to discuss your content. Ideally, to generate their own in a place where you can promote at will.
2. Create a content stream. Consistency is key. Release stuff regularly. Curate more at first and commentate on what you share. Create your own stuff and stockpile it. Periodically re-publish and re-distribute.
3. Solve problems for money. This crowd of people being fed the fuel of their interest in your niche will naturally gather and gripe and ask for help or advice. Solve their problems. Sell them consulting, training, coaching, etc.
That’s it. It’s exactly as simple as it sounds, but you have to start and do a little every day. Let me know what you think below? Thanks for reading.