“Secrecy sets barriers between men, but at the same time offers the seductive temptation to break through the barriers by gossip or confession.” – Georg Simmel, Born Mar. 1, 1858.
Secrets are power. Sharing secrets can weaken you and allow others to damage you.
Generosity with plans and innovations can lead to disastrous competition. Even coercion and extortion and other nasty things. So HUSH!
…But that only applies to REAL secrets.
Today I'm telling you about “secrets” wink wink.
You can take nearly any piece of information or advice and twist it slightly, and thereby present it as a recently rediscovered or revealed “secret”.
This makes it much more desirable and coveted by the receiver of it. It's rare. It's elite. It's exclusive.
It gives what was once mere education or explanation and gives it the salacious bent of gossip or confession.
And that makes the receiver feel like they are being empowered, and inducted into an upper echelon of prestige and influence.
They're on the INSIDE now. One of US. No longer one of THEM.
But really, it's just a gimmick of presentation.
Like most gimmicks, it can be overdone and feel fake or cheesy. But clumsy usage doesn't weaken the principle at all when it's well executed.
How to do it well? That's a secret.
*Looks both ways. Leans in to whisper.*
But I will happily tell you for a reasonable sum…
<!—- lagniappe In today’s extra, I want to talk about an “advanced” kind of secret you can share with your audience that makes them LOVE your perspective, and become addicted to it. Rather than thinking up “secret” knowledge to try to guess what the reader doesn’t yet know, instead we talk about the secret of INTERPRETATION. Show your audience that you can look at the same exact things they see every day, and look DEEPER, for the secret signs and signals and symbols. The secret language of oracular power that is embedded in all things. You can look at the world as it is now, and find the hidden value inside - maybe even PREDICT THE FUTURE from it. You unveil the hidden the patterns others don’t see. You spot the difference between meaningless noise, and catalysts that will create action, and you can show people the rippling, domino effects of those consequences. Sounds magical, but it isn’t. It’s simple analysis. If critical thinking were more common, this trick would be less effective. Look for commonalities. Look for exceptions. Take universal wisdom and apply it tactically on your niche and simply tell people what you find. Break complex things down to simple pieces and just show people how things work. Revelation of this kind of secret is seen as WISDOM. Shaman-level magic. So for new people in your field who don’t know this language, you are seen as the teacher who has arrived at the exact moment they needed this insight. Excellent positioning, TBH. —->