“The world continues to offer glittering prizes to those who have stout hearts and sharp swords.” – F. E. Smith, Born Jul. 12, 1872.
The world ain't gonna give you a prize for showing up. Unless you count “eventual surprise death” as a prize.
The world actually doesn't reward anything to anyone. Life isn't a game of that sort, where if you play long enough and just earn levels and skills and rewards just by surviving.
But the world is LOADED with opportunities for literally any and every thing you could possibly want that exists right now – and even more amazing, it offers anything you can possibly create that doesn't exist yet.
But you have to go get it.
And it's never easy.
Wealth. Love. Fame. Glory. Whatever it is you want, unless you're born having it, you'll have to fight for it.
The world itself is dangerous. Complications. Obstacles. Setbacks. Plus – You'll face competitors. Rivals. Traitors. Haters. Even people you love who simply don't understand and are holding you back.
And that's why you need a sharp sword if you intend to carve your own little slice of space and time to make a life for yourself, rather than sitting around and just settling for what plops in your lap.
You have to chop your way through the jungle of reality and probably slay some monsters.
But the treasure – OMG the treasure!
It's just laying around for you. For anyone. Most people are too dull and weak to ever find the places where it lays hidden for the taking.
Your sword is your talent, your skill, your attitude, your intellect, your heart. You're literally bristling with blades, like some kind of badass porcupine.
But your job is to keep them sharp. Through preparation, and more importantly, through PRACTICE.
Find the intersection of your strengths and passions, and become knowledgable skilled in that arena, through participation. Chances are, you can make a living at it, too.
Carve out your own little corner of your chosen niche, tame it and claim it.
If that's not like being a modern day conquering hero, claiming lost treasure of the ancients, I don't know what is.
<!—- lagniappe Today’s extra is a bit different, but I like to try new things. So I want to talk about a very simple plan for any copywriter to be able to build a little self-contained side-hustle business, and it’s simple enough that anyone can actually create several of these and manage them with ease. What you will need: 1. A blog-style website where you can post stuff over time. 2. An email list manager so people can subscribe. 3. Products to sell (affiliate offers are easiest). 4. Content (which you will write). I recommend picking a niche/topic that you’re interested in. Because that makes the research easy and the writing fun. Start with the products at step 3. What kind of stuff can you promote as an affiliate that people in your niche will like and use? Look for what’s available. Look for what’s selling, being well reviewed, etc. If there are enough good ones that you have something different to promote every month for one year, great. That’s the goal. 12 different offers that you can rotate. Next, we create the content. Good news is that you don’t have to write an endless amount of content to keep this going. You want a year’s worth of evergreen content that will then loop. What’s that look like for your niche? You have to decide. The ultimate is daily content. But you can get away with twice or three times weekly if you make it beefier. The purpose is to be consistent enough to condition visitors to know they can come back for more fresh content regularly. This content is loaded into the blog, and then you send website updates to your subscribers. Both the blog and the emails contain ad sections for the products you’re promoting. The email list may even have specific promotional emails if you have a special offer to present. That’s it. Automate everything and let it loop and update itself while making offers for you. Advanced steps - promoting the site in the places where people already discuss the niche. Creating incentives to turn blog readers into subscribers. When traffic is sufficient, sell ad space directly to offer owners instead of being an affiliate. Create your own products to replace the most successful affiliate offers. Move on to other niches and do the same thing. That’s it. A low level business model that is simple, set-and-forget, and can be replicated endlessly. Will any one of these sites make someone rich? Doubtful - but you can get one that pays one of your monthly bills pretty easily, and build it up from there. Get several in your stable, and now you’re getting somewhere. Hell, you can even sell them for 6-10x annual earnings if you want a nice cash windfall. And to go even farther, you don’t have to write the content yourself - become a publisher and pay writers to create it all for you once you know what’s working. ENJOY! —->
7 thoughts on “The World Is Full of Treasure For You – But You Must Fight For It”
Hello Cultist. It’s True. One must fight fiercely for his/her space. After all, getting the treasures of life is tough road and only those with perseverance and great determination can reach the glorious end.
Nice piece Colin.
Very well put Colin. Thanks for this.
Damn! I'm inspired. I don't know what I'm inspired to do right now, but I'm inspired to figure it out.
I try to be specific, but I’ll take it! Thank you!
This may very well be the greatest advice you have ever published. I know your clients get this from you but this is a timely treasure for the rest of us.
I realized a long time ago when living in one of the poorest countries of West Africa of all places that there is an unlimited amount of everything everywhere, it is just a matter of seeing through the haze that we put in front of ourselves.
It is always an experience to read your missives because you are so on it.
I know this is advice that you have presented in various forms over the years but it always rings true and now more than ever.
Thank you Colin
Wow, thanks, Bert!