“Prejudice is a great time saver. You can form opinions without having to get the facts.” – Elwyn Brooks White, Born Jul. 11, 1899.
The modern influencer is an engineer of prejudice.
Common parlance gives the word “prejudice” a negative connotation, as though all pre-judgments are inaccurate.
But it doesn't have to be so. Providing people with quality, accurate opinions – ones that you've researched and reasoned – is an incredibly valuable service.
If you can give someone the power to pre-judge a situation to their own advantage, giving them a slight edge over others who are waiting for “the facts”…
…you can basically name your price within their means.
Because as the man says, prejudice saves them time. Time wasted looking, digging, practicing, working, etc. It gives them the hard fought knowledge derived from someone else’s experience, but without the need to put in their own effort.
And the whole trick is making sure you're helping them make accurate, profitable judgments that let them come out ahead.
So think about what you do. Think about what you sell. If you want to convince more people to hire you or buy from you, think about situations they have where they require judgment.
Judgment YOU have – born of study and experience, knowledge and skill.
How can you give them a shortcut so that they can have a VALID, INFORMED opinion on the subject…
…by BORROWING yours.
How does your product or service allow them to do this?
Answer that question in a variety of ways, and you can create a customer for life because buying from you makes them feel SMART.