You Already Have a Built-in USP – You’re Just Suffocating It

Charlie Sheen

“I have a different constitution. I have a different brain; I have a different heart; I got tiger blood, man.” – Charlie Sheen, Born Sep. 3, 1965.

How are you different from every other boring jerk out there?

What makes you unique?

Your history? Your style? Your point of view?

You need to know. Because that is the only thing that makes you interesting in this ever growing chaotic cloud of noise.

Information is just information. People can get it anywhere online for free if they're willing to dig. So why should they get it from you?

Why is your lens on the world worth looking through? How does the “package” of you make the information inside interesting and different than how it would be if it came from anyone else?

You need to know.

If you don't know, figure it out fast.

But this might be easier than you think. See, you’re already a human being. And so far as I know, even “identical” twins are exactly so. Every soul is unique.

The issue is that you are not lacing your content and your products with the personality and character you already possess.

Express yourself more. Assert yourself more. Don’t remove your voice, but rather make it an inseparable component of every message you publish to further your influence over your audience.

Your brand is what people remember about you when you aren’t there. So if you don’t tell them or show them, they won’t have anything TO remember.

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