Persuasion

Can You Keep This Simple Secret of Success: Simplicity IS the Secret… SHUSH!

Sissela Bok

“We are all, in a sense, experts on secrecy. From earliest childhood we feel its mystery and attraction. We know both the power it confers and the burden it imposes. We learn how it can delight, give breathing space and protect.” – Sissela Bok, Born Dec. 2, 1934. Information is practically worthless nowadays. What you […]

Can You Keep This Simple Secret of Success: Simplicity IS the Secret… SHUSH! Read More »

How Painting Your Bottom Red Can Make You Stand Apart

Manolo Blahnik

“My shoes are special shoes for discerning feet.” – Manolo Blahnik, Born Nov. 27, 1942. You want your customers to have a special relationship to your products, your offers, and you personally. That’s called branding – that relationship that exists beyond and outside the immediate benefits of the product. And the secret of doing this

How Painting Your Bottom Red Can Make You Stand Apart Read More »

Getting Good at Lying Makes You Better at Making Truth Believable.

William McIlvanney

“Good lies need a leavening of truth to make them palatable.” – William McIlvanney. Born Nov. 25, 1936. People get upset when I compare marketers to liars. Or I talk about manipulation. And coercion. Your hands are already dirty! Just own it! It’s better! But I digress. Here is what you need to realize. Even

Getting Good at Lying Makes You Better at Making Truth Believable. Read More »

Explain To Others How They Feel When Their Own Words Cannot Express It

José Saramago

“Human vocabulary is still not capable, and probably never will be, of knowing, recognizing, and communicating everything that can be humanly experienced and felt.” – Jose Saramago, Born Nov. 16, 1922. Jose is talking about how even the best writers can find themselves incapable of expressing the full range of human emotion. And that’s arguably

Explain To Others How They Feel When Their Own Words Cannot Express It Read More »

Scroll to Top