Persuasion

Making Your Minor Marvels More Mysterious May Magnify How Much They Matter

Francis Bacon

“The job of the artist is always to deepen the mystery.” – Francis Bacon, Born Jan. 21, 1561. You’ll see me waffle on whether what sales copywriters and ad men do is “art” or not. But whether it is or isn’t – that’s irrelevant to whether the methods of CREATING art are useful to us

Making Your Minor Marvels More Mysterious May Magnify How Much They Matter Read More »

The Second Principle of Magic (And How To Use It to Guide the Decisions of Others…)

James G. Frazer

“The second principle of magic: things which have once been in contact with each other continue to act on each other at a distance after the physical contact has been severed.” – James G. Frazer, Born Jan. 1, 1854. It goes this way with the sharing of ideas, too. Contact with the mental machinery of

The Second Principle of Magic (And How To Use It to Guide the Decisions of Others…) Read More »

Scroll to Top