“Candor is a compliment; it implies equality. It’s how true friends talk.” – Peggy Noonan, Born Sep. 7, 1950. In times past, social interaction required a facade of formality. Especially in a business context. Gentlemen wore suits of clothes, and exchanged handshakes and cards and engaged in small talk, followed by queries and responses about… Read More →
Your Memories Are Imaginary (And Easily Altered With This One Trick…)
“Recalling a memory is not like playing a tape recorder. It’s a creative process.” – Susumu Tonegawa, Born Sep. 6, 1939. This little secret Susumu shared above is one reason why persuading and influencing people like we do can be so dangerous. See, when you recall a memory, you’re not accessing a permanent record. You… Read More →
When People Are Driving in Circles, They’ll Pay a Toll to Take Your Exit
“As people are walking all the time, in the same spot, a path appears.” – John Locke, Born Aug. 29, 1632. People are not that different. We all think we are unique snowflakes, but humanity is a blizzard. While there are always exceptions, we are built the same way, and we have similar lives. Routine…. Read More →
Fundamentals of Storytelling for Copy
Storytelling is a hot thing right now. It’s the new buzzword. It’s also the most ancient human art form. People ask me a lot about it. The thing is, it’s not all that tricky. Can I make it simple for you? To make something a “story”, you need only four basic elements. 1. Character. One… Read More →
Are Those Bushes Moving? Breaking Patterns in Advertising
So called trends in advertising are simply a symptom of the creation of a pattern in a market that is so observable that it has become boring to them. The brain is wired for this biologically – proto apes scanning the jungle for jaguars. If it’s not new and novel, it’s probably plants. If it… Read More →
We Are All Pirates Here
Who were the first really outrageously wealthy people in our civilization who were not born kings and queens? Seafaring merchants. Who using the power of technology, were able to sail to remote places and secure cheap and abundant goods and merchandise there. But then sail SOMEWHERE ELSE where those goods and merchandise are NO LONGER… Read More →
- « Previous Page
- 1
- …
- 6
- 7
- 8