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How to Pull Apart Any Product to Describe it Desirably

How to Pull Apart Any Product to Describe it Desirably

July 24, 2020 Colin Theriot 4 Comments

“Joys divided are increased.” – Josiah Gilbert Holland, Born Jul. 24, 1819. If you want to make any offer of anything seem more appealing to whoever it is you’re offering it to… Start slicing it up. Every distinct piece of it is a separate component with its own intrinsic and inherent value. If you were…
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Advertising, Persuasion, Positioning, Psychology, Quote

On Creating the Illusion of Two-Way Conversation, and Why It’s Valuable

On Creating the Illusion of Two-Way Conversation, and Why It’s Valuable

July 22, 2020 Colin Theriot 1 Comment

“Listening is a magnetic and strange thing, a creative force. The friends who listen to us are the ones we move toward. When we are listened to, it creates us, makes us unfold and expand.” – Karl A. Menninger, Born Jul. 22, 1893. Wouldn’t it be nice if we, as writers could listen to our…
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influence, Persuasion, Psychology, Quote, Writing

When Prejudice Becomes A GOOD And Valuable Thing To Sell Others

When Prejudice Becomes A GOOD And Valuable Thing To Sell Others

July 11, 2020 Colin Theriot 1 Comment

“Prejudice is a great time saver. You can form opinions without having to get the facts.” – Elwyn Brooks White, Born Jul. 11, 1899. The modern influencer is an engineer of prejudice. Common parlance gives the word “prejudice” a negative connotation, as though all pre-judgments are inaccurate. But it doesn’t have to be so. Providing…
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influence, Mindset, Persuasion, Psychology, Quote

We Are All In It To Change The World… Or At Least Part Of It

We Are All In It To Change The World… Or At Least Part Of It

July 8, 2020 Colin Theriot 1 Comment

“I am not in this world to live up to other people’s expectations, nor do I feel that the world must live up to mine.” – Fritz Perls, Born Jul. 8, 1893. Sorry, Fritz. I have to disagree, at least in part, only because I don’t feel an obligation to be equitable. I am with…
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influence, Persuasion, Psychology, Quote

It’s Not What The Target Craves to Have, Nut Who They Desire to Be

It’s Not What The Target Craves to Have, Nut Who They Desire to Be

July 2, 2020 Colin Theriot No Comments

“We love in others what we lack in ourselves, and would be everything, but what we are.” – Richard H. Stoddard, Born Jul. 2, 1825. You can drive a lot of human behavior very easily if you know who and what your mark wants to be instead of who and what they currently are. Envy….
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influence, Persuasion, Psychology, Quote

Two Sneaky Methods For Writing So That People Will Obey

Two Sneaky Methods For Writing So That People Will Obey

June 29, 2020 Colin Theriot No Comments

“If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” – Antoine de Saint-Exupery, Born Jun. 29, 1900. One of the hardest ways to get people to do what you want…
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influence, Persuasion, Quote, Selling

People Believe This, And You Can Use It To Manipulate Them

People Believe This, And You Can Use It To Manipulate Them

June 28, 2020 Colin Theriot No Comments

“Nature never deceives us; it is we who deceive ourselves.” – Jean-Jacques Rousseau, Born Jun. 28, 1712. What I love about this quote is that people generally believe it, and that makes it easy to trick them. “Nature” is an amorphous idea that most people would struggle to define. But it’s “real” and it’s “truth”…
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influence, Persuasion, Psychology, Quote

To Persuade Quickly: Attack Instinct Via Emotions, Then Logic

To Persuade Quickly: Attack Instinct Via Emotions, Then Logic

June 27, 2020 Colin Theriot No Comments

“The active part of man consists of powerful instincts, some of which are gentle and continuous; others violent and short; some baser, some nobler, and all necessary.” – Francis W. Newman, Born Jun. 27, 1805. One of the mistakes a novice persuader can make is to attempt to work on the mark’s logic. But that’s…
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influence, Persuasion, Psychology, Quote

If They Don’t Buy Into the Story, They Won’t Pay For the Product

If They Don’t Buy Into the Story, They Won’t Pay For the Product

June 26, 2020 Colin Theriot No Comments

“Great advertising, in and of itself, becomes a benefit of the product.” – George Lois, Born Jun. 26, 1932. What old George is saying here is that objects (like products, for example) all have a story. They just do. Someone invented those products, for some purpose, to solve some problem, to sell to some person,…
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Advertising, influence, Persuasion, Quote, Selling

How to Use Humbuggery to Create Desire (And Not Sound Like a Sleazy Shill)

How to Use Humbuggery to Create Desire (And Not Sound Like a Sleazy Shill)

May 26, 2020 Colin Theriot No Comments

“People don’t like the true and simple; they like fairy tales and humbug.” – Edmond de Goncourt, Born May 26, 1822. This quote might be easy to mistake for some pessimistic bullshit croaked out by a bitter misanthrope. But it’s really profound if you consider the statement as a commentary ON ITSELF. The thing is,…
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influence, Persuasion, Psychology, Quote, Selling

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