“But the power of science lies in open publication, which, with the rise of the Internet, is no longer constrained by the price of paper.” – Michael Shermer, Born Sep. 8, 1954. This technological fact of publication has changed the face of advertising, too. No more paying for printing prep. No more collating. No more […]
Modern Tech Makes Many of Your Perceived Limits Into Bullshittery Read More »
“I can’t write without that urgency. Something is wrong if it takes more than five days to finish a screenplay. A story created this way will always be full of life.” – Werner Herzog, Born Sep. 5, 1942. Whatever you’re working on, you’re probably taking too long. Do it faster. Stop honking around. Focus on
If You Want to Write Better, Practice Writing Faster Read More »
“I think it’s healthy for a person to be nervous. It means you care – that you work hard and want to give a great performance. You just have to channel that nervous energy into the show.” – Beyoncé Knowles, Born Sep. 4, 1981. When I mentor people or consult with them, I frequently hear
How To Overcome Impostor Syndrome Forever: Kick It In the Jim-Jams and Bolt Past It Read More »
“I have a different constitution. I have a different brain; I have a different heart; I got tiger blood, man.” – Charlie Sheen, Born Sep. 3, 1965. How are you different from every other boring jerk out there? What makes you unique? Your history? Your style? Your point of view? You need to know. Because
You Already Have a Built-in USP – You’re Just Suffocating It Read More »
“If thinking men are few, they are for that reason all the more powerful. Let no man imagine that he has no influence. Whoever he may be, and wherever he may be placed, the man who thinks becomes a light and a power.” – Henry George, Born Sep. 2, 1839. Most people hate to think.
Use That Big Beautiful Brain to Build Your Business (Because Almost No One Else Does) Read More »
“If you write one story, it may be bad; if you write a hundred, you have the odds in your favor.” – Edgar Rice Burroughs, Born Sep. 1, 1875. Until you are a copywriter… Stop buying copy books. Stop collecting swipes. Stop hand-copying old ads. Stop it. Instead… Start writing some copy. Start publishing it.
What Holds You Back From Being a Copywriter is Not Writing Any Copy Read More »
“Teaching is really very, very important. I always tell my students that you should find an opportunity to teach. When you teach others, you teach yourself.” – Itzhak Perlman, Born Aug. 31, 1945. This is really the core of what I’ve built my own business around. Plenty of others have, too. Hell. Entire multi-billion dollar
The Easiest Way to Internalize What You Learn (And Grow Your Audience, Too) Read More »
“One should never write down or up to people, but out of yourself.” – Christopher Isherwood, Born Aug. 26, 1904. Here is a magical shortcut to becoming a good writer. Learn to dictate. You don’t have to use digital dictation tools, but you could. I do sometimes. What I mean is to simply compose your
Sneakiest “Hack” For Writing That Creates Easy Reading Read More »
“To achieve great things, two things are needed; a plan, and not quite enough time.” – Leonard Bernstein, Born Aug. 25, 1918. I believe this so hard. Your plan doesn’t need to be immaculate, or even very detailed. I had a five year plan when I went freelance that had only one sentence per year.
You’re Taking Too Long To Do Everything (And It Will Kill You) Read More »
“Diamonds are nothing more than chunks of coal that stuck to their jobs.” – Malcolm Forbes, Born Aug. 19, 1917. You know what makes diamonds? Start with carbon. That’s you. You’re mostly carbon. Carbon based life forms, they call us. And then you add two ingredients: pressure and time. In the bowels of the earth,
Conquering Challenging Work Is How You Increase Your Awesomeness Read More »
