“If you have a secret, people will sit a little bit closer.” – Rob Corddry, Born Feb.4, 1971. This is a simple power. But it’s strong. Instant. Easy. Irresistible. However, I won’t explain it to you. So don’t ask. I can’t. I’m not allowed to. Don’t beg. It’s unbecoming. It’s a secret – A powerful […]
I’ll Never Ever Tell How This Trick is Done Read More »
“Life is a corrupting process from the time a child learns to play his mother off against his father in the politics of when to go to bed; he who fears corruption fears life.” – Saul Alinsky, Born Jan. 30, 1909. A lot of advertising writers talk some bullshit like “I use persuasion, not manipulation”
Come Get Corrupted With Me And Let’s Get Rich (While Helping People) Read More »
“Don’t tell me the moon is shining; show me the glint of light on broken glass.” – Anton Chekhov, Born Jan. 29, 1860. Show, don’t tell. It’s an old adage among screenwriters, who incidentally love Chekhov. So, it behooves us to remember that demonstration is the highest possible form of proving the effectiveness of a
Make Metaphors That Cut Like a Razor to the Throat Read More »
“I am for the art of ice cream cones dropped on concrete.” – Claes Oldenburg, Born Jan. 28, 1929. This is our shared art also. The art of concise, visual imagery that evokes a reaction formed of personal emotions dredged from inside the audience, rather than from our words. These reactions are more powerful than
Emotional Manipulation Through Shared Imagery (It’s Easy!) Read More »
“Fundamentally, all writing is about the same thing; it’s about dying, about the brief flicker of time we have here, and the frustration that it creates.” – Mordecai Richler, Born. Jan. 27, 1931. We sellers of stuff, our products and services all directly or indirectly relate to death. Evading it. Escaping it. Thwarting it. Making
Copywriting isn’t “Life or Death” Except When It Is. (And It Always Is.) Read More »
“Impatience translates itself into a desire to have something immediate done about it all, and, as is generally the case with impatience, resolves itself in the easiest way that lies ready to hand.” – Edward Sapir, Born Jan. 26, 1884. Patience may be a virtue – but the patient are always very difficult to entice
You Want It Now? Too Bad. You Have to Wait… Read More »
“Bias and prejudice are attitudes to be kept in hand, not attitudes to be avoided.” – Charles Curtis, Born Jan. 25, 1860. BIAS! PREJUDICE! Those are bad words, right? In general, in one’s personal interactions with other people you don’t necessarily want to APPLY bias and prejudices if you aim to be a fair and
Bias and Prejudice are the Persuader’s Friend Read More »
“All writers are liars. They twist events to suit themselves. They make use of their own tragedies to make a better story… They are terrible people.” – Nina Bawden, Born Jan. 19, 1925. You ain’t no journalist. You ain’t no oracle. We are making shit up to manipulate people’s emotions, and thereby their behavior. That
Let’s Be Honest. You and I Are Both Liars. Read More »
“People don’t mind being mean; but they never want to be ridiculous.” – Jean-Baptiste Poquelin, aka Moliere, Born Jan. 15, 1622. To make people into allies, make them an accomplice. If you can get them to indulge in complaint and insult (even in private) against their enemies, you create a kinship. Paint those enemies as
This Blog Post is +2 Against Ridicule and Embarassment Read More »
“Agitate! Agitate! Ought to be the motto of every reformer. Agitation is the opposite of stagnation – the one is life, the other death.” – Ernestine Rose, Born Jan. 13, 1810. One of the best tricks I know for starting a “push” conversation in the mind of a stranger is to acknowledge their frustrations, and
Stagnation is the Mind Killer, the Little Death Read More »
