“Obsessed by a fairy tale, we spend our lives searching for a magic door and a lost kingdom of peace.” – Eugene O’Neill, Born Oct. 16, 1888. This quote can give you a lot of insight into the consumer mindset. Let’s break it down. 1. Obsessed. That’s how people feel about the need to acquire […]
“I’m not a comedian. And I’m not sick. The world is sick, and I’m the doctor. I’m a surgeon with a scalpel for false values.” – Lenny Bruce, Born Oct. 13, 1925. If you want to enter a market or niche, and you are an unknown, but want to make a big splash – this
The Recipe for Becoming and Instant Upstart in Any Niche Read More »
“I am certainly of opinion that genius can be acquired, or, in the alternative, that it is an almost universal possession.” – Aleister Crowley, Born Oct. 12, 1875. The word “genius” is an odd one. Because it gets thrown around loosely, but also is an intimidating label. Let let me tell you, being thought of
How To Become a Genius Overnight Read More »
“People ask me how far I’ve come. And I tell them twelve feet: from the audience to the stage.” – David Lee Roth, Born Oct. 10, 1954. This one is for the little baby gurus out there. The people who want to become a “somebody” in their field, turn their experience and knowledge into content
The Difference Between Being Somebody And Nobody is Only Which Way You Choose to Face Read More »
“There is no decision that we can make that doesn’t come with some sort of balance or sacrifice.” – Simon Sinek, Born Oct. 9, 1973. You can play with this well known fact about making decisions. Everyone knows that a decision is ultimately a choice – between a thing you pick, and a thing you
Focus On What The Buyer Will Sacrifice (Besides Money) Read More »
“Everybody’s like everybody else, and everybody’s different from everybody else.” – Harvey Pekar, Born Oct. 8, 1939. As a professional person expert, I can tell you that the second part of that quote is what people believe is true about themselves. “I am unique. I am special. I am different. I stand apart.” And note,
Every Snowflake In the Blizzard Feels Unique and Special Read More »
“There are three principal means of acquiring knowledge… observation of nature, reflection, and experimentation. Observation collects facts; reflection combines them; experimentation verifies the result of that combination.” – Denis Diderot, Born October 5, 1713. I’ve said it before – on the Internet, information is cheap if not free. It’s abundant. Readily available on demand, and
Knowledge Is Power, So Learn How To Brew Your Own Read More »
“Is it not dangerous to have students study together for years, copying the same models and approximately the same path?” – Theodore Gericault, Born Sep. 26, 1791. People who study marketing WITHOUT doing much ACTUAL marketing will all learn the same way. They read the same books. They copy the same winning ads. They learn
It’s Easy to Stand Out When Everyone Else is a Copycat of Some Long-Dead “Guru” Read More »
“We’re living in primate heaven. We’re warm, dry, we’re not hungry, we don’t have fleas and ticks and infections. So why are we so miserable?” – Steven Pinker, Born Sep. 18, 1954. Why not, Steve? Because we are all damned with the inescapable knowledge of our own eventual demise. It’s a pants-shitting fear that constantly
Why We Buy: To Forget We Will Die Read More »
“Recalling a memory is not like playing a tape recorder. It’s a creative process.” – Susumu Tonegawa, Born Sep. 6, 1939. This little secret Susumu shared above is one reason why persuading and influencing people like we do can be so dangerous. See, when you recall a memory, you’re not accessing a permanent record. You
Your Memories Are Imaginary (And Easily Altered With This One Trick…) Read More »
