Psychology

One Sentence That Gives You The Keys to Your Reader’s Deepest Desires (And Unlocks Them for Money)

Eugene O’Neill

“Obsessed by a fairy tale, we spend our lives searching for a magic door and a lost kingdom of peace.” – Eugene O’Neill, Born Oct. 16, 1888. This quote can give you a lot of insight into the consumer mindset. Let’s break it down. 1. Obsessed. That’s how people feel about the need to acquire …

One Sentence That Gives You The Keys to Your Reader’s Deepest Desires (And Unlocks Them for Money) Read More »

The Difference Between Being Somebody And Nobody is Only Which Way You Choose to Face

David Lee Roth

“People ask me how far I’ve come. And I tell them twelve feet: from the audience to the stage.” – David Lee Roth, Born Oct. 10, 1954. This one is for the little baby gurus out there. The people who want to become a “somebody” in their field, turn their experience and knowledge into content …

The Difference Between Being Somebody And Nobody is Only Which Way You Choose to Face Read More »

Every Snowflake In the Blizzard Feels Unique and Special

Harvey Pekar

“Everybody’s like everybody else, and everybody’s different from everybody else.” – Harvey Pekar, Born Oct. 8, 1939. As a professional person expert, I can tell you that the second part of that quote is what people believe is true about themselves. “I am unique. I am special. I am different. I stand apart.” And note, …

Every Snowflake In the Blizzard Feels Unique and Special Read More »

Knowledge Is Power, So Learn How To Brew Your Own

Denis Diderot

“There are three principal means of acquiring knowledge… observation of nature, reflection, and experimentation. Observation collects facts; reflection combines them; experimentation verifies the result of that combination.” – Denis Diderot, Born October 5, 1713. I’ve said it before – on the Internet, information is cheap if not free. It’s abundant. Readily available on demand, and …

Knowledge Is Power, So Learn How To Brew Your Own Read More »

It’s Easy to Stand Out When Everyone Else is a Copycat of Some Long-Dead “Guru”

Theodore Gericault

“Is it not dangerous to have students study together for years, copying the same models and approximately the same path?” – Theodore Gericault, Born Sep. 26, 1791. People who study marketing WITHOUT doing much ACTUAL marketing will all learn the same way. They read the same books. They copy the same winning ads. They learn …

It’s Easy to Stand Out When Everyone Else is a Copycat of Some Long-Dead “Guru” Read More »

Why We Buy: To Forget We Will Die

Steven Pinker

“We’re living in primate heaven. We’re warm, dry, we’re not hungry, we don’t have fleas and ticks and infections. So why are we so miserable?” – Steven Pinker, Born Sep. 18, 1954. Why not, Steve? Because we are all damned with the inescapable knowledge of our own eventual demise. It’s a pants-shitting fear that constantly …

Why We Buy: To Forget We Will Die Read More »

Scroll to Top