“A lie told often enough becomes the truth.” – Vladimir Ilyich Ulyanov (Lenin), Born Apr. 22, 1870. This is a statement that sounds sinister because of how specific it is. If you make it as general as it is in reality, it’s not so evil-seeming. Anything repeated often enough will eventually be believed. This works… Read More →
The Art of Sinking Your Persuasive Fishhook Right in Your Prospect’s Face
“For to tempt and to be tempted are things very nearly allied – whenever feeling has anything to do in the matter, no sooner is it excited than we have already gone vastly farther than we are aware of.” – Yekaterina Alexeyevna, Born Apr. 21, 1729. If persuasion is a fishing pole, emotion is the… Read More →
If You Say You Don’t Have Time to Work on Your Dreams, You’re a Liar, You Liar
“It is astonishing what a lot of odd minutes one can catch during the day, if one really sets about it.” – Dinah Maria Mulock Craik, Born Apr. 20, 1826. People say they don’t have time to write, or work on their business, or publish more content, or grow their audience, or shoot a video…. Read More →
The Real Reason People Do What They Do (And How To Use It Against Them)
“A man always has two reasons for doing anything: a good reason and the real reason.” – J. P. Morgan, Born Apr. 17, 1837. Morgan was talking about parsing the reasoning behind the market moves his competition were making. But we are going to approach it backwards. If you want to persuade and influence people… Read More →
How to Make Your Writing Delicious, and Thus Make Prospects Crave More and More
“The truth is that life is delicious, horrible, charming, frightful, sweet, bitter, and that is everything.” – Anatole France, Born Apr. 16, 1844. Who are you writing to? Robots? No, people. So why write to live, breathing, ambulatory meat bags full of emotion – about boring old “stuff”? People don’t care about stuff. They care… Read More →
Decide what to do, and do it now. End indecision and procrastination IMMEDIATELY.
“Indecision and delays are the parents of failure.” – George Canning, Born Apr. 11, 1770. Do you have these problems? Procrastination? Overanalyzing things? Let’s fix it. How to stop unnecessarily delaying things: just do it now. Inconvenience yourself if you need to. Give that thing you’ve procrastinated on a whole day’s free time. No TV… Read More →
Repetition Creates Belief. Repetition Creates Belief. And Reinforcement Cements It In.
“Reinforcement is being right.” – B. F. Skinner, Born Mar. 20, 1904. Read this. It’ll change your life. Your business and money-making life, anyway. And that usually changes your home life. Having money and fame will do that. So first, gather an audience. Build it up around what you sell, or find existing ones and… Read More →
How to “Inception” Your Ideas Into Other People’s Brains – With Only a Pencil and Paper…
“A strong emotion, especially if experienced for the first time, leaves a vivid memory of the scene where it occurred.” – Algernon Blackwood, Born Mar. 14, 1869. You ever see that movie “Inception” where that team of mental mercenaries implants an idea into someone’s memory, so that they mistake it for their own? I can… Read More →
Don’t Lie to Yourself – Deception is What Fuels All Persuasion
“THE ONLY WAY YOU CAN CONTROL PEOPLE IS TO LIE TO THEM. You can write that down in your book in great big letters. The only way you can control anybody is to lie to them.” – Lafayette Ronald Hubbard, Born Mar. 13, 1911. Get out the Preparation H because every time his topic comes… Read More →
The Profitable Cliffhanger – How to Serialize Your Selling
“Nobody reads a mystery to get to the middle. They read it to get to the end. If it’s a letdown, they won’t buy anymore. The first page sells that book. The last page sells your next book.” – Mickey Spillane, Born Mar. 9, 1918. Spillane never wrote “literature” like the kind professors value. Unless… Read More →