“Movies are full of leading men, most of whom aren’t working. It’s much harder to find a good villain.” – Lee Van Cleef, Born Jan. 9, 1925. The secret of creating a powerful persona in your marketplace is to help your prospects find good villains to add a little adversarial psychological opposition to their lives. […]
Sometimes a Villain is What the People Need Read More »
“It is good to vary in order that you may frustrate the curious, especially those who envy you.” – Baltasar Gracian, Born Jan. 8, 1601 As Harvey Danger once put it, “if you’re bored, then you’re boring.” And you DO want to frustrate the plans of people who stumble across you, so they stop what
Inscrutability is Fascinating Even to People Who Don’t Know What It Means Read More »
“The man who interprets Nature is always held in great honor.” – Zora Neale Hurston, Born Jan. 7, 1891. If you want to be the guru/expert/wizard in your chosen fields of expertise, you must become an interpreter of nature, as it occurs in that field. You are the wise man. The oracle. A wizard of
The Wise Man of the Wasteland Reveals His One Weird Trick Read More »
“It is the emergence of mass media which makes possible the use of propaganda techniques on a societal scale.” – Jacques Ellul, Born Jan. 6, 1912. I say often that being able to persuade other people is about as close as you can get to having a real life superpower. It makes life easier. It
Propaganda for Fun and Profit. But Mostly Profit. Read More »
“Don’t forget that the only two things people read in a story are the first and last sentences. Give them blood in the eye on the first one.” – Herbert Bayard Swope, Born Jan. 5, 1882. That’s why your opener should fuck the reader in the brain, right through their eye socket, planting the seed
Bloody Eyeballs Are Happy Eyeballs Read More »
“I’m 48 years old, not a kid anymore by any definition, but here is a universal truth that every adult at some point will realize: We are all always 17 years old, waiting for our lives to begin.” – Harlan Coben, Born Jan. 4, 1962. You can write pretty persuasively for people of any age
People Are Seventeen Forever on the Inside Read More »
“People often ask me about what constitutes a nerd-friendly show – like, does it have to have sci-fi elements? But I think it’s just a show that satisfies the secret craving we all have to be obsessed with something and not feel at all stupid about it.” – Dan Harmon, Born Jan. 3, 1973. It’s
Inside: Indulge in Your Weird Obsessions Without Shame Read More »
“If at first you don’t succeed, find out if the loser gets anything.” – William Lyon Phelps, Born Jan. 2, 1865. Finding success as a slacker has had a lot to do with figuring out how to plan things so that even if I don’t get the “Plan A” result, there is still a “Plan
Second Prize is Still a Prize Read More »
“The second principle of magic: things which have once been in contact with each other continue to act on each other at a distance after the physical contact has been severed.” – James G. Frazer, Born Jan. 1, 1854. It goes this way with the sharing of ideas, too. Contact with the mental machinery of
The Second Principle of Magic (And How To Use It to Guide the Decisions of Others…) Read More »
“Repetition makes reputation and reputation makes customers.” – Elizabeth Arden, Born Dec. 31, 1878. This is 100% true. Many people may read this and nod, and yet still struggle with it. They’ll struggle both with achieving it, and with understanding the success of others who you feel are inferior to your own bad self. Here
This Is the Perfect Day to Decide to Start Showing Up Every Day Read More »
