“An object imbued with intent – it has power, it’s treasure, we’re drawn to it. An object devoid of intent – it’s random, it’s imitative, it repels us. It’s like a piece of junk mail to be thrown away.” -John Hockenberry, Born Jun. 4, 1956. People seldom desire an object for the physical properties of […]
Stories Infect Anything They Touch With Value (If You Tell Them Right) Read More »
“Two important characteristics of maps should be noticed. A map is not the territory it represents, but, if correct, it has a similar structure to the territory, which accounts for its usefulness.” – Alfred Korzybski, Born Jun. 3, 1879. Consider that the human mind is basically a really detailed map of the universe you live
The Territory Is Not The Map (Except When It Is) Read More »
“No one can read with profit that which he cannot learn to read with pleasure.” – Thomas Hardy, Born Jun. 2, 1840. If you are someone trying to learn a thing for the purpose of improving yourself: don’t try to learn anything from someone boring. Don’t beat yourself up for not consuming and executing on
The Secret Tactic For Writing Engaging Work: Inside Read More »
“The model of ownership, in a society organized round mass consumption, is addiction.” – Christopher Lasch, Born Jun. 1, 1932. Our culture is pre-conditioned to pursue addictive consumption. If you don’t have young ones, watch some kids programming sometime and pay attention to the commercials. I’m not saying that’s bad. Consumerism is fine if you
Deadly Sins? Or Signals for Endlessly Profitable Niches? Read More »
“There are two ways of meeting difficulties: you alter the difficulties or you alter yourself meeting them.” – Phyllis Bottome, Born May 31, 1884. There is a sales lesson here. Whatever you sell, you need to think of it as a solution to a problem. What difficulties does it help the lucky buyer to overcome?
Two Ways to Position Any Solution for Easy Sale Read More »
“I guarantee you that two directors that are any good can take the same story, change the name of the characters, change the name of the town, and make an entirely different picture.” – Howard Hawks, Born May 30, 1896. I think Hawks is selling himself short. Anyone who is good at spinning tales can
Why Stories Are Infectious And What Makes Them So… Read More »
“The traveler sees what he sees, the tourist sees what he has come to see.” – Gilbert K. Chesterton, Born May 29, 1874. The trite way to look at this quote is to see it as a claim by the traveler of superiority over the tourist. But what I want to tell you is that
Are You a Tourist In Your Niche, or a Traveler? Read More »
“If I wait for the genius to come, it just doesn’t arrive.” – Ian Fleming, Born May 28, 1908. I am going to tell you something right now. When I tell you, you’re going to know it to be true. And you can research it and prove that it’s universally true as well. First,
Inspiration Spies On You And Only Visits When You’re Busy Read More »
“People on the outside think there’s something magical about writing, that you go up in the attic at midnight and cast the bones and come down in the morning with a story, but it isn’t like that. You sit in back of the typewriter and you work, and that’s all there is to it.” –
Either You’re Born a Writer or You Aren’t – But Going Pro Is a CHOICE Read More »
“People don’t like the true and simple; they like fairy tales and humbug.” – Edmond de Goncourt, Born May 26, 1822. This quote might be easy to mistake for some pessimistic bullshit croaked out by a bitter misanthrope. But it’s really profound if you consider the statement as a commentary ON ITSELF. The thing is,
How to Use Humbuggery to Create Desire (And Not Sound Like a Sleazy Shill) Read More »
