“If you write one story, it may be bad; if you write a hundred, you have the odds in your favor.” – Edgar Rice Burroughs, Born Sep. 1, 1875.
Until you are a copywriter…
Stop buying copy books.
Stop collecting swipes.
Stop hand-copying old ads.
Stop it. Instead…
Start writing some copy.
Start publishing it.
Start selling stuff to people.
When you're doing that, THEN you're a copywriter.
THEN you can start learning about the finer points in books and refine your skills, and use templates and formulas, and find a mentor. Only then.
And it's not going to work your first time, unless you're lucky. By the tenth time it works, you might be okay. By the hundredth time, you'll be better than most who self-apply the label of “copywriter.”
But calling yourself a copywriter doesn't make you one. Having a guru mentor doesn't. Reading the right books doesn't. Copying the right ads doesn't. Knowing the right names and who wrote what offer doesn't.
Writing copy does. If it converts, it's copy.
So go do that.
No need to discuss this one.
<!—- lagniappe Here are Seven Practical Ways You Can Write Some Real Copy Today and Maybe Make Money...” 1. Write a piece that promotes your services as a copywriter. Put it on your website or a job board. 2. Write an email to a prospective client pitching a project that you know you can help them with. 3. Write a follow-up message to come a few days after the previous one. 4. Create your own promotional materials for selling a product you can sign up to be an affiliate for. 5. Create a simple opt-in page to build an interest list so you can email subscribers the promotion you created above. 6. Go back to step 4 and repeat for a different product that would appeal to your new list of subscribers. 7. When you find something that works, teach it to other copywriters and position yourself as an expert. —->
7 thoughts on “What Holds You Back From Being a Copywriter is Not Writing Any Copy”
Nice to be here…would love to learn as much as I can and go out there and write copy.
What perfect timing.
Being new at the Copy game i can feel myself doing most of the things you list at the top. Such short article but the advice is so incredible.
Thanks so much!
Hi Rev Col,
Great post! #4 (is it possible to do without spending?) I don’t have a website! I would love to do one on golf but just looks aaaaagggghhhh
This is an absolute gem piece!
Every one else, like the other commenter mentions, seems to think you need to go through some kind of learning first.
Truth is, if you can write, then you already have the tools to start.
Absolutely true. If you want to write, write. If you want to be a writer, finish your writing. If you want to be a copywriter, put a buy button at the end. 🙂
I like your approach and advice. I want to be a copywriter or at least find out if I enjoy copywriting. I did some research. You're one of a few people who has said NOT to do what everybody else has said TO do. I like that. Sometimes you have to get off the beaten path and just go for a swim.
Thanks! I’ve always found it interesting that practitioners of an art called “direct response” would advise against going straight for that when you want to learn, especially when it’s so cheap to get traffic now. Back when it cost $10k to mail a postcard to prospects, maybe. Now? Just get out there and try selling stuff, and learn as you go.