“If you write one story, it may be bad; if you write a hundred, you have the odds in your favor.” – Edgar Rice Burroughs, Born Sep. 1, 1875.
Until you are a copywriter…
Stop buying copy books.
Stop collecting swipes.
Stop hand-copying old ads.
Stop it. Instead…
Start writing some copy.
Start publishing it.
Start selling stuff to people.
When you're doing that, THEN you're a copywriter.
THEN you can start learning about the finer points in books and refine your skills, and use templates and formulas, and find a mentor. Only then.
And it's not going to work your first time, unless you're lucky. By the tenth time it works, you might be okay. By the hundredth time, you'll be better than most who self-apply the label of “copywriter.”
But calling yourself a copywriter doesn't make you one. Having a guru mentor doesn't. Reading the right books doesn't. Copying the right ads doesn't. Knowing the right names and who wrote what offer doesn't.
Writing copy does. If it converts, it's copy.
So go do that.
No need to discuss this one.
Here are Seven Practical Ways You Can Write Some Real Copy Today and Maybe Make Money…”
1. Write a piece that promotes your services as a copywriter. Put it on your website or a job board.
2. Write an email to a prospective client pitching a project that you know you can help them with.
3. Write a follow-up message to come a few days after the previous one.
4. Create your own promotional materials for selling a product you can sign up to be an affiliate for.
5. Create a simple opt-in page to build an interest list so you can email subscribers the promotion you created above.
6. Go back to step 4 and repeat for a different product that would appeal to your new list of subscribers.
7. When you find something that works, teach it to other copywriters and position yourself as an expert.
If you need help with any of these seven steps, just let me know.