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Focus On What The Buyer Will Sacrifice (Besides Money)

Focus On What The Buyer Will Sacrifice (Besides Money)

October 9, 2020 Colin Theriot No Comments

“There is no decision that we can make that doesn’t come with some sort of balance or sacrifice.” – Simon Sinek, Born Oct. 9, 1973. You can play with this well known fact about making decisions. Everyone knows that a decision is ultimately a choice – between a thing you pick, and a thing you…
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influence, Persuasion, Psychology, Quote, Selling

Say it. Then say it again differently. And yet again, but not the same, and Etc…

Say it. Then say it again differently. And yet again, but not the same, and Etc…

October 7, 2020 Colin Theriot No Comments

“The average voter has to hear a point seven times before it registers.” – Paul Weyrich, Born Oct. 7, 1942. Repetition is key. Repetition is key. If you want your message to be received… Repetition. Is. Key. Here is the rub. The trick to making this work is that you can’t just say the same…
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influence, Persuasion, Quote, Selling, Writing

Get the Audience FIRST and Then 99% of Your “What Do I Sell People” Questions Get Answered For You

Get the Audience FIRST and Then 99% of Your “What Do I Sell People” Questions Get Answered For You

September 27, 2020 Colin Theriot 3 Comments

“If we all tried to make other people’s paths easy, our own feet would have a smooth even place to walk on.” – Myrtle Reed, Born Sep. 27, 1874. This really is the fastest and easiest way I know to get into business – especially online. Find or create an audience, and serve them what…
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Positioning, Productivity, Quote, Selling, Success

Figure Out Who You Will Serve, And Then Satisfy Them (Fully and Repeatedly)

Figure Out Who You Will Serve, And Then Satisfy Them (Fully and Repeatedly)

September 16, 2020 Colin Theriot No Comments

“A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.” – James Cash Penney, Born Sep. 16, 1875. Well, J. Cash, I think times have changed. Service is still key. But you no longer need to be concerned with serving “the public” at large. We…
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Mindset, Positioning, Quote, Selling

The Difference Between Worthless Information and Valuable Knowledge Is…

The Difference Between Worthless Information and Valuable Knowledge Is…

September 14, 2020 Colin Theriot 2 Comments

“The two words ‘information’ and ‘communication’ are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.” – Sydney J. Harris, Born Sep. 14, 1917. A lot of people who market things on the internet care about having a “content strategy” as a way to draw prospective customers…
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Positioning, Productivity, Quote, Selling, Success

How to Never Have to Come Up With Your Own Ideas of Stuff to Sell

How to Never Have to Come Up With Your Own Ideas of Stuff to Sell

September 13, 2020 Colin Theriot 4 Comments

“If you have one good idea, people will lend you twenty.” – Marie von Ebner-Eschenbach, Born Sep. 13, 1830. One of the best things about operating via conversations with your audience is that you almost never need to be creative. Plant a seed, and people will grow it into a crop of their their troubles….
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Positioning, Productivity, Quote, Selling

How to Limit Yourself to Turn “Too Many Good Ideas” Into Actual Output

How to Limit Yourself to Turn “Too Many Good Ideas” Into Actual Output

September 11, 2020 Colin Theriot No Comments

“The river flows at its own sweet will, but the flood is bound in the two banks. If it were not thus bound, its freedom would be wasted.” – Vinoba Bhave, Born Sep. 11, 1895. You’re creative. You’re smart. You’re talented. You’re skilled. So what? Who cares? What does that DO for anyone? You or…
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Positioning, Productivity, Quote, Selling, Success

How to Tell Stories That Sell (Without Going All Blah Blah Blah)

How to Tell Stories That Sell (Without Going All Blah Blah Blah)

September 10, 2020 Colin Theriot 7 Comments

“You can’t tell any kind of a story without having some kind of a theme, something to say between the lines.” – Robert Wise, Born Sep. 10, 1914. “Storytelling” has been a buzzword in marketing for a few years now. I’ve taught two courses myself, focused on using story to sell. But this is something…
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influence, Quote, Selling, Writing

Modern Tech Makes Many of Your Perceived Limits Into Bullshittery

Modern Tech Makes Many of Your Perceived Limits Into Bullshittery

September 8, 2020 Colin Theriot No Comments

“But the power of science lies in open publication, which, with the rise of the Internet, is no longer constrained by the price of paper.” – Michael Shermer, Born Sep. 8, 1954. This technological fact of publication has changed the face of advertising, too. No more paying for printing prep. No more collating. No more…
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Advertising, Mindset, Productivity, Quote, Selling

Your Memories Are Imaginary (And Easily Altered With This One Trick…)

Your Memories Are Imaginary (And Easily Altered With This One Trick…)

September 6, 2020 Colin Theriot 1 Comment

“Recalling a memory is not like playing a tape recorder. It’s a creative process.” – Susumu Tonegawa, Born Sep. 6, 1939. This little secret Susumu shared above is one reason why persuading and influencing people like we do can be so dangerous. See, when you recall a memory, you’re not accessing a permanent record. You…
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influence, Persuasion, Psychology, Quote, Selling

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