Selling

The Emperor Doesn’t Need New Clothes if He Is Buff and Badass

Samuel Goldwyn

“A wide screen just makes a bad film twice as bad.” – Samuel Goldwyn, Born Aug. 17, 1882.⁣ ⁣ Are you getting too caught up in the details of your project?⁣ The little things. ⁣ Tripping over word selection. Alliterative names. Logo design. Etc.⁣ If you are even thinking about that stuff before the core …

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The Law of Rejection (Works Almost As Well, TBH)

Russell Baker

“Anything that isn’t opposed by about 40 percent of humanity is either an evil business or so unimportant that it simply doesn’t matter.” – Russell Baker, Born Aug, 14, 1925. Whenever you’re formulating a product, or even just trying to market an existing product, it’s important to think about who will oppose it. If the …

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Sell By Making the Prospect Emotionally Hungry, Then Offering a Feast to Satisfy Them

Helena Blavatsky

“We see that every external motion, act, gesture, whether voluntary or mechanical, organic or mental, is produced and preceded by internal feeling or emotion, will or volition, and thought or mind.” – Helena Blavatsky, Born Aug. 12, 1831. In the field of copywriting, there are a ton of tactics that are meant to help sellers …

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Blue Jeans: The Secret of Replicability, Scalability, and Success

Yves Saint Laurent

“I wish I had invented blue jeans. They have expression, modesty, sex appeal, simplicity – all I hope for in my clothes.” – Yves Saint Laurent, Born Aug. 1, 1936. You ever suffer from making things too damn complicated? Too specialized? Too refined and too hard to adapt? That can make it seem like you …

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How to Obligate *Willing* Reciprocity in Potential Prospects

Eric Hoffer

“There is sublime thieving in all giving. Someone gives us all he has and we are his.” – Eric Hoffer, Born Jul. 25, 1902. Cialdini called this the “Law of Reciprocity”, triggered when you do a favor for someone unbidden. They then feel a strong obligation to return the favor. We don’t like being forced …

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Why Hand Copying Old Sales Material Is a Big Dumb Waste of Time

Edgar Degas

“It is all very well to copy what one sees, but it is far better to draw what one now only sees in one’s memory. That is a transformation in which imagination collaborates with memory.” – Edgar Degas, Born Jul. 19, 1834.⁣⁣ ⁣⁣ “They” say you should take old winning sales letters by the greats, …

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