So called trends in advertising are simply a symptom of the creation of a pattern in a market that is so observable that it has become boring to them. The brain is wired for this biologically – proto apes scanning the jungle for jaguars. If it’s not new and novel, it’s probably plants. If it… Read More →
Prepared Writers Never Get Blocked
Here is an older piece from copyblogger that I saved from over a year ago. It definitely serves up a decent answer – more of a strategy, really – for dealing with a problem most writers face. What happens when the page is blank and you’re out of ideas? The author says “…writing good content,… Read More →